8 Ways AI is Enhancing Efficiency and Innovation in Web Development

The impact of artificial intelligence (AI) on nearly every industry has become apparent in 2023. Companies everywhere are looking at how they can implement machine learning ethically and transparently. AI web development is just one more niche in a long list of enterprises tapping into the power of machine learning.

Using it can save you time and money. AI helps perfect processes, speed up coding and ensure consistency. With more time to focus on the creative side of things, developers can brainstorm innovative new ideas. Here are eight ways AI is enhancing efficiency and innovation in web development.

1. Improved Customer Support

Chatbots utilizing AI technology have become quite popular in 2023. Almost immediately after OpenAI released ChatGPT in November 2022, businesses began to see the advantages of having a smart machine interact with customers, answer common questions and take on the role of basic customer support.

Chatbots are well suited to solve some things but not everything. In a Gartner survey, researchers found chatbots solved 58% of returns and cancellations but only 17% of billing disputes. Web development companies can utilize chatbots to handle canceled orders and answer basic questions, freeing up staff time to build a stronger workplace culture and better programs.

2. Better Customer Engagement

AI web development often focuses on the user experience (UX) to ensure the finished product solves a pain point for customers. Tapping into the power of AI allows programmers to run through massive amounts of data about the consumer base and spit out reports that offer insight into their needs and preferences.

In addition, you can use AI to test modules and ensure everything runs smoothly. The better the UX, the more reach you will gain with your website designs. Word-of-mouth marketing is a powerful, free form of advertising — when your product shines, you will attract more referrals.

3. Higher Efficiency

Utilizing AI allows you to save money and increase efficiency. Make a list of the menial tasks developers do in a day — anything repetitive can usually be automated to save time, reducing overhead costs.

Website development firms may pay big salaries to skilled workers within a niche development area. When you automate some tasks, you gain additional time for the person to work on creating a new app or reaching out to new customers.

4. Better Customer Relationship Management (CRM)

Do not limit the use of AI to your development team, though — anyone on your staff can benefit from automation. The sales department can use it to create better customer relationships. Use CRM software to send a note to people on their birthdays, when a renewal is approaching or to announce a new product they might find beneficial.

CRM programs give companies insight into past buying behavior and predict future patterns. You can also use it to develop buyer personas to help with stronger marketing. Ideally, your team will work alongside one another with web developers, chatting with marketing and sales to come up with new software people want and ways to best promote it.

AI web development considers every touchpoint the user has from the first moment they land on the page until they convert into a buyer. When in doubt, the designer can run the concept through an AI model to see if there are any bottlenecks.

5. Employee Retention

If the 20% voluntary turnover rate remains or increases, keeping your top performers may become more difficult. Keeping your best staff saves you recruiting costs and lost time. If you have to replace someone who knows the job well, it takes time to find someone who can do the same tasks, train them and wait for them to build the skills.

It is better to keep the workers you have, but how does AI help with retention? You can use it to drive productive onboarding, train employees in weak areas and identify people who are dissatisfied with their jobs. HR can tap into the power of machines to customize employee packages and meet their individual needs.

6. Automated Personalization

The same data that goes into creating a personalized worker experience can be used to cater to customer needs. AI gives you a chance to collect behavioral data from buyers and see what they respond best to.

Tweak some aspects of a website based on how users interact with various features. Gather data and process it quickly for insight into where to place a call to action button or which offers people respond to best.

Many clients are looking for brands using the powerful insight AI offers, so you can use your development procedures to entice attractive offers. When they hear how you are tapping into machines to drive growth for your other clients, they will be more likely to sign up for a web development package.

7. Improved Security

The global cost of cybercrime is around $8 trillion annually, with a prediction of $13.8 trillion by 2028. Some of the ways you can use AI to help manage cybersecurity include using it for threat detection, where the computer tracks patterns for any sudden shifts in traffic or strange user behavior. It can then block IPs or shore up security on the spot.

You can also use AI for risk management and pinpointing weaknesses in a system. Offering your clients reassurance that you are on top of potential threats puts you ahead of smaller brands without the resources to track cybercrime.

Why You Should Turn to AI Web Development

AI web development offers many advantages to traditional methods, giving you more time to create amazing designs that help you stand out from competitors. Implementing it in your work improves efficiency and puts you ahead of the game.


Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.