How to Boost E-Commerce Sales with Data Analytics?

According to the research conducted in 2019, the ecommerce industry is expected to grow to a $6.54 trillion in terms of retail sales by the end of the year 2022. Within the past few years, ecommerce shops have been popping up, intending to grow into international brands. However, the goal is not only to have a shop but also to generate significant revenues.

You need to adopt a unique business strategy that will make you stand out among your competitors and acquire as many customers as possible. E-commerce sales data analytics plays a fundamental role when you plan to elevate the number of sales that you record within a particular duration.

To be in a better position to elevate your ecommerce brand to the world, you need to secure more customers who will enable you to skyrocket the number of sales that you record. When talking about data analytics, you need to reflect on a specific kind of data mainly generated from your daily business operations.

Do you know that you can boost your ecommerce sale using data analytics? This sounds like magic, right? That is not magic since it is doable! Let’s check out the actionable insights shared below to give you a concise picture of how this aspect can be converted into reality.

Collect Data from Multiple Sources

To secure a more competitive position in business, companies have heavily invested in collecting data from different sources. Apart from ensuring that the data they collect is reliable, the organization ensures that customers from different domains have been factored in within the collected data report.

However, the problem is not with the collected data; the main issue is how to analyze the data from different platforms. Once you have the data in your hands, you need to incorporate the power of data visualization to analyze the findings. Try to create simple visualization such as Sankey diagram, Donut chart or a Dot plot chart to make it easy to understand for both your client and managers.

The data is used to evaluate different customer needs and preferences. Organizations use the information in tailoring their products and services depending on the nature of their customers. In return, this increases their chances of recording more sales, thus impacting the continued growth of the business brand.

Generating Data-Driven products

The current ecommerce world gives consumers more choices compared to the past days. Besides, business brands have a huge role in creating a better customer experience, and generating and delivering quality products to consumers. Data analytics has made the entire process easier since organizations can easily understand what customers want.

Using the data gathered from your customers, you get a chance to visualize the information and generate insights that offer guidance during the journey of product development. This means that you get a chance to involve your customers in creating particular products and services.

Also, the data gives you a good source of information that you can utilize when targeting a specific market audience. You will be better positioned to sell most of the generated products using data insights, recording a considerable revenue at the end of the day.

Elevate the Returns on Ad Spend

Data analytics can enable you to maximize the ad spend. By doing in-depth data analysis, you will be able to limit the chances of spending huge sums of money on ads that do not convert. Note that ads play a key role in ecommerce marketing. The problem is that if you do not rely on the available data, you may choose the wrong keywords.

Ecommerce data analytics digs deep into different customer sources, generating insight into choosing the most appropriate keywords that you can use in creating ads that convert. Even though applying the wrong ads to the wrong audience increases your chances of getting more clicks although you will also record an increased bounce rate.

This is likely to affect your search engine rankings and the general performance of your business. The only secrete is to do proper analytics, and you will have your needs sorted.

Invest in Smarter Inventory Management

The most common challenge across the ecommerce world matters to do with inventory management. When you invest in data analytics, the inventory management process becomes simple and consumes less time. Proper inventory management enables you to have an accurate stock record and identify where various products are stored.

If you have a smart system put in place, you will limit the issues of various items going out of stock without your consent. Also, you will identify some of the products that last in the stock for a longer duration and reduce the rate at which they are produced. However, it will take a while before you collect the amount of data that can help you make such moves.

You need to be more creative, think outside the box, and identify some of the products you can stock depending on your customer preference. This will make your choices unique, increasing your chances of recording more sales than usual.

Create a Better Customer Experience

Many entrepreneurs within the ecommerce world are struggling with the issue of creating a better a customer experience. Note that customers only go to organizations where they feel like their presence is much appreciated. It doesn’t matter how good your products are; if you do not offer a good customer experience, you won’t manage to retain any customers in the long run.

This is a common issue with many ecommerce sites that are heavily cluttered and difficult to navigate. After collecting data from your business operations, you need to incorporate the power of data visualization tool such as AnyChart, ChartExpo, Tableau, and Power BI in the process to generate insights and evaluate what your customers want. Even though this sounds like a difficult task, you need to read through all the customer reviews.

Note that the customers’ reviews give you a clear picture of what your customers like and dislike within your business. Focus on your areas of weakness to ensure that customers have something good to talk about your brand. This will place you on a better end and increase the number of sales you record after a given duration.

Final Verdict

Research has revealed that 49% of ecommerce managers believe that data analytics plays a crucial role in effective decision-making. When it comes to skyrocketing the number of sales recorded, you need to be mindful of your business data since it is a rich source of information that you can use to make decisions that propel the business to the next level.

Author Bio:

I have more than 12 years of experience in the field of Digital Marketing and Data Analysis, currently working as a Digital Marketing Specialist at ChartExpo.

How to Get More Engagement for Your Infographic

The purpose behind creating infographics is to present complex information in fun and interesting ways. The entire nature of visualizations is meant to draw users in and turn them into leads. However, what if your infographics aren’t getting the attention you desire?

Creating successful images as part of your content marketing strategy requires attention to several components. Not only must you make the infographic visually appealing, but you have to think about the focus of the topic, the reliability of any facts and how you’ll get people to look at the finished product.

How Do I Make My Infographic Stand Out?

A quick Google search for the term “infographic” turns up more than three billion results. Filter those down to images and you still have more options than you could possibly choose from. Figuring out ways to grab attention in a sea of other content isn’t an easy task.

Researchers at Ball State University in Indiana conducted a look at the effects of colors on cognition and emotions. They grouped students and found those with instructions and visuals were around 15% more productive than those with text alone.

The importance of visualizations can’t be overstated when presenting complex data about your industry or customer needs. How do you manage to not only drive home your main points but keep the user engaged? Here are our favorite tips to ensure your infographic gets the attention it deserves and pulls users in.

1. Choose a Single Topic

Don’t try to create an infographic that is so lengthy it covers several things at once. It’s far better to create three separate infographics instead. Narrow your focus as much as possible. Remember the essays you wrote in middle school? Your teacher likely kept telling you to narrow your focus, and infographic creation is much the same way.

2. Be Authentic

One major issue with some infographics is that they misuse information to sway the user to their way of thinking. Today’s consumers are savvy. Once they realize you’ve misled them, they won’t trust anything else you have to say.

Mapping software is helpful in coming up with the facts and figures to support your points. Unfortunately, it also gives the user some wiggle room to manipulate the data and misrepresent elements.

Make sure you gather details without your own personal bias. If you aren’t sure, pull in some advice from others with differing viewpoints. If you must include something and it is a little biased, also include information from the opposite viewpoint. You have to really take yourself out of the equation and just look at facts without any emotion.

3. Study Other Infographics

Pull up infographics on the topic you’re covering. What details do your competitors cover? Are there any gaps in the information that you can fill with your own infographic?

What do you love about the other visualizations? What can you do better than they did? With a little research, your infographic will easily stand out from the others on the topic. Even a change in font or heading sizes can make a difference.

4. Tell a Story

Since the days when the first caveman painted on the walls of his dwelling, people have told stories to one another as a form of entertainment. Sometimes it’s hard to see the story in an infographic, particularly if the topic is a dry one filled with facts and figures. However, there is always a tale behind every subject. You just may have to work a little harder to find what it is for some things.

Look at the outline for your infographic. Does it follow a linear form starting with Point A and ending with Point Z? Do you need to rearrange the order to make it more understandable?

If your infographic doesn’t move smoothly from one point to the next, the reader may bounce away without finishing it. Your goal is to build on each element through to the end. The user should feel that the first topic ties to the next and so on. Books can give you an idea of how to build a plot. You then should apply the concepts to shorter pieces, such as infographics and articles on your site.

5.Use Vivid Colors

Xerox conducted a study about the impact of color. They found color made a huge difference in reader cognition and engagement. When details were highlighted in color, people remembered them 39% more frequently, and brand recognition improved by 80% or more.

Not only should you include bright pops of color in your infographics, but you must understand the psychology behind colors and which ones your demographic responds best to. You should also ensure the background and colors contrast sharply so text remains readable and images pop.

6. Make Sharing Easy

The more people share your infographic, the more engagement you’ll get. Make sharing as simple as copying some code or hitting a social media share link. As long as the person sharing somehow credits the infographic to you, and hopefully links back to your site, allow widespread use of the visualization.

The entire idea behind an infographic is to teach others something about your industry or how to use your products, etc. Distribute your design to as many people as possible for the most traction.

Run A/B Tests

Once your infographic is ready to go, run some split tests and refine it. For example, if you have some data visualizations in red, test what happens if you add the color blue. Rearrange things and do some more testing. Split and multivariate testing is your best friend to ensure your infographic gets the most engagement possible.

How to Conduct a Content Marketing Competitive Analysis

Basically, the competitive analysis of content marketing within your business aims to make your content and service unique on the market. It entails holding deep research on the industry market and exploring all industry-related content of your direct and indirect competitors. You need to know what they offer—the ranges of services or products, what selling and marketing strategies they follow, how many customers they have and their retention percentage, what reviews they mainly receive.

 After all this information is collected, you are capable of defining the key differentiators for your content marketing and taking advantage of them.

Why Is Competitive Content Analysis a Must?

To make sure your marketing plan is relevant and is going to bring success to your business, an analysis of your actions is obliged. If you still hesitate, then we will provide the key reasons why you should obviously consider content marketing competitive analysis. Here it is:

  • being aware of the effectiveness of your marketing campaign—compare the results from the previous months to the current situation to monitor the growth and development;
  • detecting the weak sides—thanks to analysis, you will know what content needs changes to increase conversion;
  • keeping your content relevant and standing out from the competitors.

Pro-tips on How to Perform Content Marketing Competitive Analysis

Before diving into the competitors’ content investigation, you have to clearly understand the aims and tasks you need to execute during this process. It can take a lot of working hours, but you need to stay concentrated on successful results. 

Know Who Your Competitors Are

Competitor exploration has to be as deep as possible. Direct competitors are entire companies or single specialists that offer equal ranges of services or products like your company. Indirect competitors are even more dangerous than direct, as such companies propose services that are different from yours but can correlate to the demands of your target clients. The more companies you will find for analyzing, the more effective results you will receive. Of course, it depends on industry specifics as your specialization is quite narrow, then the research may not bring the result you expect. 

Be Aware of What Content Your Competitors Write

You need to consider literally everything—all platforms where they publish their articles, the topics of posts and their sizes, what type of services they offer, what types of content they write, what and how many interacting elements they add. The process of content analysis is scalable and partially overwhelming. Do not be afraid to spend plenty of time on competitive content exploration, but focus on your initial goals and tasks. After all, information is collected, you can compare your current content planning and make adjustments if needed.

Consider the SEO Strategy of Your Competitors

The traffic and ranking of articles are defined by the SEO optimization of the content. To make the analysis more advanced, you need to explore the SEO action your competitors mostly prefer. To say a few words about what SEO includes: 

  • articles URLs
  • length of titles
  • number and length of heading and subheadings
  • number of words, meta description, meta tags
  • the structure of articles
  • interacting elements
  • alt text under images
  • number of internal and external links
  • texts of CTA, etc.

SEO also includes adding topic-related keywords, and their variety also matters. Each competitors’ articles can be easily checked via Google Analytics or Ahrefs to see what keywords work better, how much traffic and clicks the post has received. 

Learn the Key Content Format

The demands of modern customers are changing and growing on a daily basis. Now they expect much more than reading a common article on the blog. They want to feel valuable to let you offer your services or products to them. When analyzing your competitors, learn what formats of content they most prefer. Along with blog articles, it can be:

  • PDF industry or subject-related reports where all vital information is collected within one document;
  • Webinars to familiarize people with their brands more deeply;
  • Podcasts with the participation of famous personalities in the industry;
  • Educative videos from company specialists;
  • Survey and quizzes for diluting content.

All these tools are used to engage readers more and make them want to stay longer on the website. 

Let’s Take a Close Look at CTA (Call-To-Action) Buttons

No blog article can deal without CTA buttons spread across the text. These buttons are responsible for enabling readers to take action and contact your company for further cooperation or making a purchase. CTA contains some little text compared to the entire article, but according to writing service BestWritersOnline, this piece of content is supposed to be the most important part of the article. 

Check out what words and phrases your competitors used to enhance potential customers to fill in the contact form. Should it be a short expression that calls to action, or a long quote? Should CTA be added at the beginning, middle, or end of the post? Or should it look like a small note or a huge banner on your website page? You will be able to create working CTAs when you will find out the answers to these questions. 

Find Out the Number of Content Specialists

To produce a certain amount of content per month, you need to hire a certain number of content specialists to execute your marketing plan. To avoid wasting time, money, and effort, find out the dependency of the amount of content to the number of employees according to your competitors. 

Do you need to hire more Juniors to write more articles at low prices, or do you need to hire fewer but more experienced content writers producing high-quality content? Due to the custom writing service TrustMyPaper, your choice must be based on the market and competitors’ research to make the marketing strategy effective. 

To conclude

Content marketing competitive analysis is a repetitive task that needs to be executed at least two-three times a year. After the information is gathered and processed, it is high time to create an action plan. Analytical data is not enough to implement changes in your marketing strategy. Based on the research, you have to write down a precise plan of the following steps you and your marketing team have to execute to make the content of higher quality. 

The more qualitative your content is, the more probability to receive new customers you have. Your marketing strategy should correlate to the needs of your target audience and may require changes even every month. Your task is to quickly respond to these needs and demands. 

Author’s Bio:

Max Mitchell is the latest alumnus of our content marketing department. He is very passionate about typing, creating complicated spreadsheets, and consuming an inhuman amount of caffeine. Nevertheless, he is also the creative type of individual who will always find a new perspective on topics of interest.

The 10 Best Real Estate CRMs in 2022

When there is a high demand for real estate professionals and a bloom in the housing market, you’re landing clients left, right, and center; the last thing you want to do is go through paperwork and spreadsheets to track client data or search for past interactions.

That’s where Customer Relationship Management (CRM) software comes. A CRM is a life-changing tool that serves as an online database to help businesses manage and track customer data, provide digital marketing features, and automate certain workflows to save precious time.

In this article, we will be listing the 10 Best Real Estate CRMs for the upcoming year to help you pick the right one for your business!

1.The Real Estate CRM

A CRM for real estate, this software is the solution to all your problems; the CRM possesses all the ideal functions and features a business could need to ensure efficient functioning and to maintain and store customer data.

The real estate CRM is also highly affordable. So, even if you’re a small business entering the market, you can benefit from the diverse and fast features the software offers. Moreover, the real estate CRM is one of the most customizable real estate CRMs in the market. So, we can guarantee it to suit your everyday business needs!


  • Customization
  • Workflow automation
  • Integrates with 3rd party apps
  • Assists business with digital marketing


Managing a business (be it a small business or a large one) is not easy. There is work to be done around the clock, from marketing ideas to managing finances. Amid all this chaos, most businesses forget to focus on a feature that matters the most: Customer relationship management.

Customers are the backbone of your business. And there is no room for errors when it comes to a business’s interaction with their customers. Well, lucky for us, Liondesk is a CRM centered around helping business manage their customer relationships efficiently.

The CRM software has some excellent features to help you lead your business stress-free and sell with confidence.


  • Facebook lead generation
  • Pre-built email and text messaging
  • Subaccount text messaging
  • Power dialer
  • Lead distribution
  • Scheduled email and texts
  • Video email and video texting
  • One-click calls

Trusted by many, is an excellent CRM software. The software can be used by professionals from any industry to organize and manage customer data.

The popular software offers everything a business could need; project management, marketing, creativity and design, task management, and more. There is nothing you can’t do with!


  • Visualized display
  • Customer onboarding
  • Automated workflows
  • 100+ apps integrations
  • Lead capturing


kvCore is an all-inclusive real estate CRM for modern brokers and real estate professionals looking to manage client relationships and grow their businesses. The software offers several unique features that help businesses automate workflows, add high-quality add-on solutions, integrate robustly, and more.


  • Helps increase client engagement
  • Lead management
  • Ease of use
  • Marketing autopilot feature
  • Attractive dashboard
  • Email marketing
  • CMA management

5.Streak CRM for Real Estate

Streak is an innovative CRM for the real estate industry that enables businesses to manage their leads and transactions inside their Gmail inbox. No need to switch back and forth between Gmail and other tools.

Streak offers multiple features that set up a perfect, hassle-free process for your team that help with sales, hiring, partnerships, and support management.


  • Follow-up reminders
  • See overall pipelines
  • Simple email sharing
  • Manage and share documents
  • Fields can be updated directly from emails
  • Use formulae to calculate commissions
  • Track when, where, and how often an email is viewed

6.Follow Up Boss

Follow-up boss is one of the best CRMs in the market. With an easy user interface, the software has plenty of features to offer that bring the ultimate value to your business. Follow-up boss is an ideal software that has built-in calling, texting, and email along with powerful marketing and other tools.


  • Marketing automation
  • Build call list for important leads
  • Access important lead data
  • Capture notes & collaborate with teams
  • Make, receive, and track texts and calls


BoomTown is another popular real estate CRM that brings together efficient lead generation, qualification, operation, and pipeline management under one online database.


  • Email marketing
  • Forecasting & reporting
  • Transaction management
  • Contact & account management
  • Attractive dashboard for data management


Apptivo is a one-stop solution to all your business needs. The CRM is developed especially to provide small businesses an affordable, easy-to-use, and accommodating software to help them manage everyday business operations.

Moreover, Apptivo also offers integration with other essential tools such as Google Workspace, Slack, QuickBooks, Paypal, Office 365, Ringcentral, and more.


  • Workflow automation
  • Targeted campaigns
  • Inventory management
  • Create work orders
  • Assign sales territories to agents


Contactually is a Compass-backed CRM centered around the real estate industry. The popular CRM software enables real estate businesses to manage the lead qualification process and build automated and personalized campaigns for leads to help turn them into customers.

Moreover, Contactually also has an excellent referral feature that assists a business to stay connected with past clients and maintain a strong relationship, so they keep coming back for more!


  • Email marketing
  • Activity dashboards
  • Reporting and statistics
  • Data important & export
  • Alerts and notifications
  • 3rd Party Integrations
  • Client activity tracking

10. Nimble

Nimble is another outstanding CRM software in the market that helps your business manage leads, sell more, leverage social insights, track emails, and do much more with an affordable package.


  • Contact management
  • Activity tracking
  • Contact data enrichment
  • Activity dashboard
  • Mobile app

Now You Know the 10 Best Real Estate CRMs

CRMs have recently taken every market by storm. And that doesn’t come as a surprise. With the rapid digitalization of the business world, CRMs have unlimited features and solutions to offer to every industry.

However, if you’re still lurking around the web looking for CRMs, chances are you haven’t made the life-changing shift towards CRMs and are still using paperwork or spreadsheets to store and manage data. But remember, the sooner you move and benefit from the never-ending benefits this technology has to offer, the better it is for you and your business!

We wish you the best of luck in choosing the right CRM!

Author Bio:

Muhammad Shoaib provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for the real estate CRM.