conversion

small design web icon

6 Tips to Boost Your Website Conversion Rate Utilizing Images

Author: Ivy Attie

The Chinese proverb: “A picture is worth a thousand words,” stands true when we talk about visuals and their impact on the viewers. Studies also show that we now process images 60,000 times faster than text, and 90% of the information delivered to our brains is visual.

Images are one of the most important aspects of any website. They make a webpage more aesthetically appealing and break up the text. But do you know they can also do marketing wonders to boost conversions?

According to research, visuals draw attention to your product or copy. Images in a website can help to increase your conversion rate by up to 27%.

But it is important to note that using relevant images in the right placement will make all the difference. So, how can you use the pictures to increase your website’s conversion rate?

Here are 6 tips to increase your website conversion rate using images:

  1. Use Emotionally Charged Images

Human beings respond to pictures that have an emotional connection, be it positive or negative. An emotion-integrated image will impact and inspire the visitors to click on the link.

If you want people to purchase your brand, it needs to be demonstrated in an image that will appeal to their emotions. For instance, if you are running a weight loss program for couples, you could show a fit and healthy duo in the image. This would help people relate to what they could look like if they bought your product.

Check what Fitness Blender has on their homepage:

Having an image that shows what your product does is much more effective than just having text. It also makes the product more tangible to people, which can help to increase conversions.

  1. Ensure Quality and Resolution

One of the most important things to remember when using images on your website is that quality and resolution matter. If you use low-resolution or poor-quality images, it will reflect adversely on your website and cause people to leave.

If you provide an improved shopping experience to your customers with high-resolution and related images can:

Make sure that all the images you use are high-resolution and of good quality. This will ensure that your website looks professional and that people don’t leave because of bad photos.

  1. Avoid Taking Free Pictures From the Internet

When looking for visuals to use on your website, it’s essential to never rely on free images. This is because most free pictures are low-resolution and of poor quality.

Looking at a low-quality picture will deter the audience and make them reluctant to interact with your business.

Another thing is that many businesses rely on free images to save a few bucks. This results in the same picture being used many times on different platforms.

An incident like this can give your website an unprofessional look and make it difficult for people to trust your brand.

For instance, check this image of a laptop from Unsplash. It has been viewed 41,475,514 times and downloaded 452,452 times.

If you use the same free image that has been seen in this case over 4million times, it will not bring value to your business.

To prevent this issue, invest in good-quality, professional images to make your website look unique. Instead of free pictures from the shelves of Google, buy high-quality stock photos from reliable sources. It will give you more exclusive rights of usage.

Most small businesses don’t have a reasonable budget to hire professional photographers, so purchasing some high-quality stock photos is an excellent way to go.

  1. Balance the Images with Text

When you use images on your site and other marketing material, balance them with enough text. If you have an image with no text at all, people may not understand what you are talking about.

On the other hand, if you have too much text and no images, it will be difficult for people to read, and they will ultimately lose interest.

Finding the right balance of text and images is essential for getting people to engage effectively with your website.

For instance, Marie Forleo, an American entrepreneur, uses her visuals with a concise yet powerful slogan on the left side to evoke emotions.

You can see how she writes brief yet powerful chunks of words if you visit her site. At the same time, her visuals attract the audience and manage to captivate their interest.

  1. Use the Rule of Thirds

When shooting custom photos for your website, it’s a good idea to use the rule of thirds. The photography principle states that photos are more aesthetically pleasing when the subject is divided into thirds by imaginary lines.

Try to place your main subject off-center to fall on one of the imaginary lines. This will make your photo more appealing to the eye and encourage the visitors to stay on your website for longer.

  1. Use Creative Mascots and Icons

If you want to include some personality to your website, try using creative mascots or icons. These can be anything simple – as long as they reflect your brand.

For example, you can use a cartoon image with a fun and quirky personality to make people smile. This can be a great way to show off your brand’s personality and make your website more engaging. It will also help people familiarize themselves with your product/services.

Take, for instance, the webpage of SilverBack App. If you see the mascot of a smiling Gorilla at the upper-left of the page on SilverBack App, you may think: “What on Earth does this have to do with selling services?”

Well, a lot. The playful, off-the-wall Gorilla helps to inject some fun personality into what could be a pretty mundane shopping experience.

Be creative with your mascot and find an image that represents your business well.

Conclusion

Images are an essential part of your web design, and they can be used to increase your website’s conversion rate.

By using the right images, you can make your website more appealing to the eye and encourage people to stay on your website for a longer time.

Follow the above tips and help visitors build trust with your brand. Ultimately the push you give with the selection of visuals will help prospects move further down the sales funnel. Good luck!

Author Bio:

Ivy Attie is a content manager, researcher, and author in various media-oriented publications. She is a passionate communicator with a love for visual imagery and an inexhaustible thirst for knowledge. Her background is in communication and journalism, and she also loves literature and performing arts.

A Quick Guide to Email Marketing’s Top 5 Metrics

Author: Arthur Rowley

Email marketing’s advantages include high levels of personalization, direct communication with prospects, and driving traffic to your website via messages. And the cool thing is that whether you have a website selling camping gear or an online casino with games like top online casinos, email campaigns are relatively cheap to run. They’re also perfect for results-driven marketing because the outcomes are easy to measure. You can use tools like Mailchimp or Google Analytics to get numbers on a wide variety of metrics. But before you attempt to track all of them, make your life easier, and start with the five most important ones. There are all of them you need for success in the online world. 

1. Open the Rate of Your Email Marketing Campaign and Ways to Increase It

To find out what your open rate is, first divide the number of opened emails by the number of all recipients. Then multiply the result by a hundred to get the percentage. If your open rate is somewhere between 17-23%, you’re on the same level as most businesses. However, if the number is under 15, it means your campaign is ineffective in addressing your audience, and your email marketing strategy needs improvements. Here’s how to boost the open rate: 

  • Make your content more exciting by adding videos and images to it. Plus, if possible, use storytelling to make your point. Entertaining and engaging emails ensure that your readers will open the messages in the future as well.
  • Make the subject lines catchier. They need to captivate the attention, press on scarcity (for example, a 24-hour discount offer), and above all: remain clear.
  • Think about your timing. Perform A/B testing to find out the exact times your customers are most likely to read your messages. 

2. Click-Through Rate

The Click-through rate shows how many of your email recipients click on links in your messages. It’s an indicator of whether people skim your content or are genuinely interested in your offers. And the better your click-through is, the more conversions you can hope to get. 

But what’s the first thing to do if your email marketing analytics show an alarmingly low click-through rate? The quick answer is to make your content more relevant to readers. Survey your customers to find out what interests them and cater to their preferences. It makes them much more likely to follow your links to sales pages and your website.

3. Conversion Rate Measures Your Success

Conversion rate is a central key performance indicator (KPI) all marketers should follow. It shows how many of the prospects turn into paying customers and how much money the business makes. All the other email marketing KPIs should ultimately work towards improving the number of conversions. And although making more sales is a topic that deserves a separate lengthy article, let’s cover some basics that can increase the conversion rate: 

  • Keep the emails short and to the point. Your readers have plenty of other things to do than consume your content. Be quick and concise with your offer.
  • Segment your audience to make sure the messages get directly to people who are interested in them. 

4. Bounce Rate – Some Emails Never Reach the Inboxes

Bounce rate stands for the percentage of emails that don’t get to the recipients’ inboxes. The typical reasons are that the email addresses in your list are either fake or not active anymore. Sometimes a server overload can also cause an unusually high bounce rate. But if the number is consistently over 2%, you should start cleaning up your email list and delete all non-active addresses. 

Also, consider offering users the double opt-in option. It means that anyone who enters their email in the opt-in box to receive your newsletter has to confirm the request before becoming a subscriber. It’s a great way to make sure your email list gets filled with people who are genuinely interested in hearing from you.

5. Spam rate

Spam rate is another number you want to keep as low as possible. It shows the number of recipients who marked your email as spam. Again, the double opt-in is one way to make sure only interested people receive your emails. 

You should also pay close attention to how your subject line looks. If it comes off as pushy or loud (using all caps and lots of symbols), it has a high chance of getting the spam mark. Instead, keep the subject line simple, as if you’re writing to a friend.

Conclusion

So this was our list of the most important metrics for your messaging campaigns. You can use pretty much any available email marketing tool (MailChimp is perhaps the most celebrated one) to track these numbers. They inform you whether your efforts to reach your audience via emails are successful or not, and enable you to make accurate adjustments to your campaigns. 

Next, subscribe to the mailing lists of some of your favorite brands to see some email marketing examples for inspiration. And start devising your own messages. Emailing is still a surprisingly efficient revenue machine, and it’s time for you to tap into its power.

What are the most important metrics to track in email marketing in 2021, in your opinion? Share your thoughts in the comments.

Author’s bio:

Arthur is a copywriter and an online marketer who specializes in email marketing campaigns. He believes emails are still the most efficient way to reach new customers and keep the existing ones. Arthur also likes to keep himself up to date with the latest trends and write articles on the best marketing practices.