5 Content Collaboration Tips for Small Businesses

Content collaboration stands for two things — authors collaborating on the same document and engaging with third parties to market content.

The first part of content collaboration allows employees (often content creators) to access, edit, store, and organize assets. It offers a robust technology ecosystem for small businesses to drive collaboration when creating content. This also includes adopting collaborative editing solutions that ensure everyone in the content creation department stays on the same page.

Secondly, you can create content leveraging multiple mediums and strategies to drive traffic and leads. Enabling content collaboration in your business opens up endless possibilities for productive partnerships.

This post will discuss in-team collaboration and key content collaboration tips that your small business can leverage. 

Let’s begin!

#1. Collaborate on content, planning, creation, and review

Use content collaboration tools like Trello, Google Docs, Document360, etc., to assign, review, and publish various content projects — in a single place. 

As for publishing, integrate content text with your Content Management System (CMS) like WordPress. You can import the completed documents (posts, pages, media, and more) into the CMS without losing any formatting. Even using WordPress CMS, you can use the WordPress editorial plugin

Moreover, the platform’s authors may be tasked with creating specific pieces of content within the given deadlines to keep them on track. 

Also, try integrating content drafts on CMS into the project management platform, where the author can tag the manager or editor to let them know they are done. Editorial inline comments allow the whole review process to be centralized in one place, significantly cutting review times.

#2. Expert Quote Roundups

As a small business, you’d also want to publish expert opinions. Therefore, think of creating an expert quote roundup where multiple specialists from different fields share opinions. These are then used in the content.

Connect to a small number of experts whose quotes you include in their entirety or a collection of contributors’ posts.

Again, use content collaboration tools where needed to edit and fix whose quotes you tone down are acceptable for your compilation.

You will be in charge of planning and executing the project, where experts provide quotes from which you can create content.

#3. Podcast Guest Spots

Another type of content you can create is a podcast since its consumption is growing. The number of hours spent listening to podcasts is projected to increase from 92 million in 2019 to 142 million in 2025. 


A further 20% of podcast viewers have bought something because they heard it on a podcast. The best tactic is to find podcasters whose audiences are currently small but growing and schedule guest spots on each other’s shows.

Locating such people to bring on your program is the first step toward ensuring a constant flow of worthwhile guests. There is no shortage of excellent resources for locating people to appear on podcasts. Here’s a quick list to get started.

#4. Partnership marketing

You can run partnership marketing campaigns by joining forces with other businesses where both of you put in the resources to launch campaigns. 

This involves advertisements, content marketing, distributing freebies, or a temporary set up of retail dorms. The campaign’s success depends on the business’s ability to achieve its shared objectives while sharing the associated expenditures.

As a small business, you can look up to Apple and its collaboration efforts with Nike.


Another example is Hubspot and Chatfuel’s partnership. When customers tried downloading the ebook, they got calls to action for both businesses offering complementing services.

Example of Hubspot Academy selling a chatbot course and partnering with Chatfuel 


#5. Instagram collaborations

When it comes to content collaboration, you must recognize Instagram. Instagram collaborations involve tying up with industry leaders and influencers to leverage their reach. It includes the following — 

  • Instagram takeovers are campaigns in which one company temporarily takes over the account of another and posts on behalf of another.
  • Freebies: Partnering companies will offer freebies to followers by running giveaway contests.
  • Use affiliate programs and referrals where your business may profit from selling another’s goods and services by earning a sale cut.

An example of a product shoutout is a social media post that mentions and tags another business.


Adidas partnered with allbirds for low carbon footprint pair of shoes.

When two or more companies work together to create a post, they would also leverage paid partnership labels. 


Here’s an example of how paid partnership post labels (below profile name) are assigned on Instagram.

Wrapping up

Collaboration is your best bet if you need digital marketing to increase reach. Partnering with other organizations can help drive necessary eyeballs, leverage other businesses’ reach, and acquire new audiences.

Start creating synergy for content where multiple individuals may bring in their expertise to create meaningful and engaging content. Use the right set of collaboration tools internally to bring along every team member. And outside business, connect with different groups of people and businesses to create collaborative content. 

Working together helps produce the required volume and consistency of content. This will increase the volume of visitors to your site and social media platforms.

How to Increase the Domain Authority of Your Website

If you wish to rank higher in Google and get more natural traffic to your site, you must have heard or have read something that is increasing your website’s domain authority can boost your rank in Google. However, the truth is not the opposite of it. Because improving the domain authority of your website is not something terrible or a. act of loss.

The higher your domain authority is, the almost certain you are to procure a higher web positioning and get more and better web traffic. Your domain authority is likewise a decent method to gauge your SEO endeavors, just as it contrasts the strength of your site with your opposition’s areas.

Your primary focus should not be on increasing your core, but on the process that improves it. If you keep an eye on the score and will not work for it, then this turns out to be terrible, but if you pay attention to the method of raising your score or your rank in Google, then things are going to be completely unique. You will see your website making progress, and this is something a businessman always wishes to have.

What is Domain authority?

Domain Authority is a number or a numerical value that demonstrates the authority of your site. The higher your area authority is, the more prominent are your odds of positioning higher in internet searcher result pages and getting more natural traffic.

The domain authority is a score between 0 and 100, which attempts to anticipate how well a site will rank on web crawlers. It isn’t equivalent to the positioning score utilized by Google, which can impact your rankings.

An authority which was emerged from PageRank introduced the idea of page ranking, and it was presented by Larry Page back then. And it is still being utilized to determine the measurement of your website rank in Google.

The most important thing about getting traffic on your website is to increase the interest of people in your webpage, and this is not possible by just offering promo codes to people. There are some other ways by which you can increase the domain authority of your website, and they include.

Choose the Name of Your Page

If you are starting your website page, then pick up a name for it. It should be moderately simple, so when people visit it, they can remember it. If they remember, they won’t have any issues getting back to your site since they experience no problem recalling it.

Generate Creative Content

The most important thing that makes a website worth clicking is its natural links. For natural links, you have to generate content that is not only natural but is also relatable, so when people search for something, they can relate to your content. So, you have to write something unique, original, and is worth clicking. Or, in other words, it should be link-worthy.

The content you make should be simple, insightful, useful, and easy to read because, in this, the admins of other websites will reference it in their articles. Practically speaking, this cycle of natural links works, and it is precious.

However, it is time taking, and it demands patience from your side. It is a long-time process, and one has to stay patient until it result gets shown.

It will also require some investment to pick up enough readerships, with the goal that a portion of the readers who will pay attention to your content will share your piece of work on their websites.

Create Content that is Previously Known for Getting Links

When you are looking for your content topics, then make sure to look at the issues having the most referred links. Because selecting a topic having bundles of directed links will help in the growth of your domain authority. You have to keep yourself relevant to the audience and make it happen. You have to stick to the topics people need a referral.

Make sure to avoid the topic which is not common because it gets tough to get links. It is not wrong to write something unique, but if people have no knowledge about it or there is no history of the topic existing, why would people need links.

You can select the relevant topics by contacting the authority a well. Contact the people who are featured in the issues on the top ranking of the people, or reach the people who have used that content in their topics. In this way, you will get more information about the subject, and it will help you choose something existing, and people can relate to it.

Optimize Your Content

Website design or SEO matters for both Google web index positioning just as your domain authority, so ensure that you upgrade all your title labels, all the pictures alt labels, the on-page code, and the website itself. Moreover, make sure to keep the entirety of your permalinks precise and relatable, incorporate varieties of your primary catchphrases, and make a sidebar area for new posts. It will help you increase traffic on your page, which is beneficial for getting higher ranks in Google.

Author Bio:

Arslan Haider is the author of the above blog. He has done his Bachelor in Computer Science from University of Wah. He is a professional Guest Blogger at Mediahicon and loves to write blogs on valuable topics.