5 Easy Ways to Increase Your Business Website Traffic

If you’re a business owner, then you know that having a website is essential in today’s digital age. But what good is a website if no one can find it? There are things you can do to increase traffic to your site and get more eyes on your product or service. Here are five easy ways to do just that.

  1. Improve Your Website’s Design and User Experience

Your website’s design is the first thing potential customers will see, so it’s important to make a good impression. If your site is difficult to navigate or doesn’t look professional, people will likely click away and visit another site. On top of that, a well-designed website will be more likely to rank higher on search engine results pages, which will also help increase traffic.

One of the most important things that you can do to improve your site’s design is to focus on user experience. Make sure your site is easy to navigate and that all the information potential customers might be looking for is easy to find. You can do that by using clear and concise text, easy-to-use menus, and helpful visuals, like images and videos.

Another important aspect of the design is creating a mobile-friendly version of your site. With more and more people using smartphones and tablets to browse the web, it’s essential that your site can be viewed on these smaller devices. If it’s not, you could be missing out on a lot of potential traffic.

There are plenty of other ways to improve your website’s design, but these are just a few of the most important things to keep in mind.

  1. Integrate SMS, Email, and Instant Messenger Marketing

Email, SMS, and instant messenger are all great ways to stay in touch with your potential customers and keep them updated on what’s going on with your business. You can use these platforms to send out coupons, announcements, or even just friendly reminders about your product or service.

A programmable SMS API service provider, for instance, can be integrated into your website to automatically send text messages to customers who opt-in. This is a great way to stay in touch with your customers and keep them updated on your latest offers.

Email marketing can also be used to great effect. You can use an email service, like MailChimp, to create beautiful newsletters or promotional emails and send them out to your list of subscribers. This is a great way to keep people interested in what you’re doing and drive traffic back to your site.

And last but not least, don’t forget about instant messenger marketing. Platforms like WhatsApp and Facebook Messenger are incredibly popular and can be used to reach a large number of people quickly and easily.

  1. Use Social Media

Social media is a great way to connect with potential customers and promote your business. Platforms, like Facebook, Twitter and Instagram allow you to reach a wide audience with little effort. And best of all, it’s free to use!

When using social media, it’s important to post interesting and engaging content that will get people talking. You should also make sure to post regularly and interact with your followers as much as possible.

Another great way to use social media is to run ads. Facebook, in particular, has a very effective advertising platform that allows you to target potential customers based on their interests and demographics.

  1. Write Guest Posts for Other Blogs

Guest posting is a great way to get your name out there and drive traffic back to your site. When you guest post on another blog, you’re essentially getting free advertising for your business.

And it’s not just about getting your name out there. Guest posting can also help improve your website’s search engine ranking. This is because when you guest post, you’re usually given a link back to your site. These links are called backlinks and they act as a vote of confidence for your site, telling search engines that it’s relevant and trustworthy.

  1. Use Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is a great way to get your site in front of potential customers who are already interested in what you’re selling. With PPC, you only pay when someone clicks on your ad. This makes it a very effective and efficient way to advertise.

There are a number of different PPC platforms you can use, but the most popular is Google AdWords. With AdWords, you can create text, image, and video ads that will be shown to people who are searching for keywords related to your business.

In the end, increasing your website traffic is all about being creative and thinking outside the box. There are a number of different ways to do this, but these are just a few of the most effective. If you put in the time and effort, you’ll be sure to see a difference in your traffic numbers.

How to Boost E-Commerce Sales with Data Analytics?

According to the research conducted in 2019, the ecommerce industry is expected to grow to a $6.54 trillion in terms of retail sales by the end of the year 2022. Within the past few years, ecommerce shops have been popping up, intending to grow into international brands. However, the goal is not only to have a shop but also to generate significant revenues.

You need to adopt a unique business strategy that will make you stand out among your competitors and acquire as many customers as possible. E-commerce sales data analytics plays a fundamental role when you plan to elevate the number of sales that you record within a particular duration.

To be in a better position to elevate your ecommerce brand to the world, you need to secure more customers who will enable you to skyrocket the number of sales that you record. When talking about data analytics, you need to reflect on a specific kind of data mainly generated from your daily business operations.

Do you know that you can boost your ecommerce sale using data analytics? This sounds like magic, right? That is not magic since it is doable! Let’s check out the actionable insights shared below to give you a concise picture of how this aspect can be converted into reality.

Collect Data from Multiple Sources

To secure a more competitive position in business, companies have heavily invested in collecting data from different sources. Apart from ensuring that the data they collect is reliable, the organization ensures that customers from different domains have been factored in within the collected data report.

However, the problem is not with the collected data; the main issue is how to analyze the data from different platforms. Once you have the data in your hands, you need to incorporate the power of data visualization to analyze the findings. Try to create simple visualization such as Sankey diagram, Donut chart or a Dot plot chart to make it easy to understand for both your client and managers.

The data is used to evaluate different customer needs and preferences. Organizations use the information in tailoring their products and services depending on the nature of their customers. In return, this increases their chances of recording more sales, thus impacting the continued growth of the business brand.

Generating Data-Driven products

The current ecommerce world gives consumers more choices compared to the past days. Besides, business brands have a huge role in creating a better customer experience, and generating and delivering quality products to consumers. Data analytics has made the entire process easier since organizations can easily understand what customers want.

Using the data gathered from your customers, you get a chance to visualize the information and generate insights that offer guidance during the journey of product development. This means that you get a chance to involve your customers in creating particular products and services.

Also, the data gives you a good source of information that you can utilize when targeting a specific market audience. You will be better positioned to sell most of the generated products using data insights, recording a considerable revenue at the end of the day.

Elevate the Returns on Ad Spend

Data analytics can enable you to maximize the ad spend. By doing in-depth data analysis, you will be able to limit the chances of spending huge sums of money on ads that do not convert. Note that ads play a key role in ecommerce marketing. The problem is that if you do not rely on the available data, you may choose the wrong keywords.

Ecommerce data analytics digs deep into different customer sources, generating insight into choosing the most appropriate keywords that you can use in creating ads that convert. Even though applying the wrong ads to the wrong audience increases your chances of getting more clicks although you will also record an increased bounce rate.

This is likely to affect your search engine rankings and the general performance of your business. The only secrete is to do proper analytics, and you will have your needs sorted.

Invest in Smarter Inventory Management

The most common challenge across the ecommerce world matters to do with inventory management. When you invest in data analytics, the inventory management process becomes simple and consumes less time. Proper inventory management enables you to have an accurate stock record and identify where various products are stored.

If you have a smart system put in place, you will limit the issues of various items going out of stock without your consent. Also, you will identify some of the products that last in the stock for a longer duration and reduce the rate at which they are produced. However, it will take a while before you collect the amount of data that can help you make such moves.

You need to be more creative, think outside the box, and identify some of the products you can stock depending on your customer preference. This will make your choices unique, increasing your chances of recording more sales than usual.

Create a Better Customer Experience

Many entrepreneurs within the ecommerce world are struggling with the issue of creating a better a customer experience. Note that customers only go to organizations where they feel like their presence is much appreciated. It doesn’t matter how good your products are; if you do not offer a good customer experience, you won’t manage to retain any customers in the long run.

This is a common issue with many ecommerce sites that are heavily cluttered and difficult to navigate. After collecting data from your business operations, you need to incorporate the power of data visualization tool such as AnyChart, ChartExpo, Tableau, and Power BI in the process to generate insights and evaluate what your customers want. Even though this sounds like a difficult task, you need to read through all the customer reviews.

Note that the customers’ reviews give you a clear picture of what your customers like and dislike within your business. Focus on your areas of weakness to ensure that customers have something good to talk about your brand. This will place you on a better end and increase the number of sales you record after a given duration.

Final Verdict

Research has revealed that 49% of ecommerce managers believe that data analytics plays a crucial role in effective decision-making. When it comes to skyrocketing the number of sales recorded, you need to be mindful of your business data since it is a rich source of information that you can use to make decisions that propel the business to the next level.

Author Bio:

I have more than 12 years of experience in the field of Digital Marketing and Data Analysis, currently working as a Digital Marketing Specialist at ChartExpo.

Best Practices to Create a Social Media Calendar

There’s no way you can maintain a consistent social media presence without a dated plan. Sorry if this sounds discouraging, and let us explain.

First of all, you definitely have other things to do. Content creation and editing, marketing plans, negotiations, SEO, backlinks, all that stuff. And even if you don’t do it all yourself (which you shouldn’t, there are great professionals for each), you have to be updated on the progress. It’s basic knowledge management.

Second, you may have these incredible ideas and even note them somewhere, but they may get lost. Thus, you’ll have an adequate profile without the brilliance your brain would provide if you had a plan. It’s wise to let it out and leave it on paper, in a calendar app, in Google Sheets, anywhere you want. You’ll refer to the outline whenever needed without having to remember everything.

Third, the focus is everything. Did you know that holding too much information at once will make you confused? It’s proven, look it up. That’s why they say multitasking isn’t good for productivity.

Still think an SNS calendar isn’t essential? Let us show you the best techniques and recommendations that will leave you focused on the core activity.

It’s a really long intro, but we wanted to get you interested and actually try some of the following. Let’s go!

Check and Audit Your Social Media Situation

If you do routine checks for typos and picture lags and think the audit is done, we have news. There are many more things you can check to improve your brand situation on social. The first thing to do in any project is to define the A-spot. This is the situation you are in at the moment.

Whatever it is, it’s OK. By defining the A-spot, you’ll know which direction to move in, adjusting the content calendar and providing the best for the audience. As a result, ROI is expected to reach the maximum (if the content is good, of course).

Here are the things to look after:

  • Imposters of your brand and/or old accounts people can mistake for the main one;
  • Your password, two-factor authentication, connected mobile numbers;
  • Goals for every platform and how the progress is going;
  • Posts that get the most attention and those with fewer likes. You can do the analysis later to adjust your tactics;
  • Target audience metrics;
  • Account managers and their performance;
  • Budget for the promotion of every account;
  • Fails and gaps for further analysis;
  • Feedback from the audience.

Interlink the Plan with SEO and Backlink Mentions

Social media isn’t only about useful information and brand awareness. Eventually, you want to get leads and convert them. That’s why interlink your SNS plan with SEO and backlink outline for the month.

The latter is one of the best ways for:

  • Brand reputation establishment and maintenance;
  • Increasing brand awareness;
  • Promoting your goods and products;
  • Monetize your social media project.

In every plan, there has to be an explanation and additional info in case you need assistance, especially if this is your first plan.

Generally, you would refer to several plans and try to combine them on the go. Why not unite them at the very beginning?

Make It Easy to Use the Calendar

As you build one for, say, a month, the amount of work seems enormous. Without proper navigation, there won’t be that much use from the calendar. All you will be allowed to do is manage everyday content posting and browse by date.

Make sure you can systemize the plan according to:

  • The platform (Facebook, Instagram, Twitter, etc.);
  • The type of content (a post, a story, an IGTV, a tweet, an SEO article (more here), etc.);
  • Whether it’s promotional or informative (so you can see the ratio);
  • Brands and bloggers you promote/that promote you for money;
  • A manager responsible for the content;
  • Links to assets (publication drafts, visuals, etc.);
  • Purpose of the post.

You can add more or delete the unnecessary points, of course.

The best way is to have a column for every point above and a Search and/or Sort feature. Most apps have these. Google Sheets is very convenient for such plans, but if you have a special app for that, it’s OK. Just make sure it’s safe and you can limit access to the file.

Link It to Content Depository

Have a database with content drafts, visuals, notes, brand contacts, and everything else needed for a proper content plan in a database. Use Google Drive, Dropbox, or any other secure cloud.

Many beginners make mistakes by hosting all those files on their phones or laptops. While having a copy is amazing, it will be difficult to link the materials with the calendar.

Isn’t it easier to have everything in one file? Just link to whatever text or visual information you need for a story, post, tweet, etc. in the calendar.

Pros of cloud storages:

  • They offer a lot of space;
  • You can access them from any device;
  • Offline viewing is available in many options;
  • It’s easy to get a link to any file and post it as a hyperlink in the calendar.

Include Specific Metrics to Post at the Best Time, on the Best Day

Every platform has the best time and day to post material for the most attention from the audience. For example, HubSpot has information of the most suitable timings for Instagram posts. Here’s a chart mentioned there by Sprout Social:

Img cr: Sprout Social

There’s also data for Twitter and Facebook, but there’s info online on other social media as well.

These are estimates because different people have different lives, there are holidays when everyone’s off their phones, etc.

However, if you have a chance to boost content for free just by choosing dates, why not use it?

In the calendar, you can use colors to mark days. Then, if you want to make an adjustment, you’ll see what date to move a promotional story or post to easily. Why do you need it?

Because life is unexpected. Say, you have a fully promotional day with the final stage of your funnel where the product or service will be introduced. If just before that something happens in the world that will be all over the news, people won’t pay much attention. Your efforts and time may be wasted. Let’s avoid that at all costs.

It’s better to make that day free to discuss the problem, comfort people, or make a statement.

The First Draft Doesn’t Have to Be Ideal

While working in marketing, we’re sure you know that every specialist has their own tactics and needs. This is the brilliance of the industry. So, the practices above, nudges from credible experts, etc. may work perfectly for one but seem too inconvenient for another marketer.

Create your calendar and see how it works. During the first couple of weeks, you’ll notice the difficulties, gaps, etc. that can be easily adjusted on the spot or in the next month’s sheet.

Shift categories, use color or text, link to assets in the same file, or create another one. It’s all up to you. After several months, you will have a perfect template that works the best for your marketing methods and the project.

Author Bio:

Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.

5 Best SEO Tips To Grow Your Website

Like they say, “modern problems require modern solutions,” the modern world businesses require better SEO in their websites to generate more traffic resulting in more customers.

Honestly, SEO is not a constant thing. It is ever-changing, like a river, constantly changing its directions. For example, targeting keywords at random no longer helps. However, the selection of particular keywords is still a thing.

Keywords are significant as they reveal the users’ intentions. But there are so many keyword techniques; it is hard to keep track of all the right ones and implement them for better traffic. So, in this article, I will tell you about the top five SEO tips to grow your Website.

Five Best SEO Tips

Here are some of the most effective SEO techniques to help you generate more organic traffic to your Website.

Increase Page Speed

A slow-loading page demotivates visitors. Visitors often find it unbearable to wait for a web page to load, and they often switch to another page. However, only the delay of one second to load a page can minimize customer conversion by 7%.

The potential buyers see a slow website as an untrustworthy one. Google marked the speed of websites as one of the key ranking factors back in 2010. This problem calls for optimizing your Website for better site speed. Here is how you may do that.

  • Trim down unnecessary elements from your websites. If you are a WordPress user, deactivate the plugins that you are not using much.
  • Decluttering the sidebar and putting only the essential widgets there is a must-do for speeding up your Website.

Link Building

While many people are of the opposite opinion, link building remains a viable option for search engine optimization. Linking out to other authentic and valuable sites creates more value for your Website.


Write Content For Human Readers

While ranking your content needs the attention of the search engine, you must not make that your priority. Make sure that your content meets the needs of human readers; then, you can focus on the search engine. Your content will drive the interest of the readers, sending more traffic to your Website.

Long-Tail Keywords

They are focusing only on high-intent keywords, and popular keywords are not enough. It is time to capitalize on the long keywords. A majority of web searchers use long keywords to make their necessary online queries. So, avoiding the Long tail keywords means generally missing out on opportunities.

Use Web Analytics

Web analytic software exists to help you track what is working for your Website and what is not. Google Analytics and many other similar private software help you monitor the activities of your websites and plan accordingly.

Last Words

Keep the flow of unique and top-quality content consistent in your Website, modify the old content on your Website. You can also redirect visitors to fresher content on your Website, which will help you retain the backlinks and other on-site management metrics that the older content has already earned.

These are some of the additional SEO tips I thought relevant for sharing.

  • Focus on the quality of your content when link building.
  • Use proper keywords in images. Using proper keywords in your images helps you generate more traffic.
  • Add a share option to your content and tell your readers to share them. Use social media effectively for more traffic.

Surely these tips will help you drive more traffic towards your Website and gain more traffic. I hope this article was helpful to you. Do not forget to share your feedback.

Author bio:

Ani Johnson is a passionate blogger. She loves to share her thoughts, ideas, and experiences with the world through blogging. Ani Johnson is associated with TheBitcoinMagazine, TheLegalGuides, TheSportsMag.

A Quick Guide to Email Marketing’s Top 5 Metrics

Email marketing’s advantages include high levels of personalization, direct communication with prospects, and driving traffic to your website via messages. And the cool thing is that whether you have a website selling camping gear or an online casino with games like top online casinos, email campaigns are relatively cheap to run. They’re also perfect for results-driven marketing because the outcomes are easy to measure. You can use tools like Mailchimp or Google Analytics to get numbers on a wide variety of metrics. But before you attempt to track all of them, make your life easier, and start with the five most important ones. There are all of them you need for success in the online world. 

1. Open the Rate of Your Email Marketing Campaign and Ways to Increase It

To find out what your open rate is, first divide the number of opened emails by the number of all recipients. Then multiply the result by a hundred to get the percentage. If your open rate is somewhere between 17-23%, you’re on the same level as most businesses. However, if the number is under 15, it means your campaign is ineffective in addressing your audience, and your email marketing strategy needs improvements. Here’s how to boost the open rate: 

  • Make your content more exciting by adding videos and images to it. Plus, if possible, use storytelling to make your point. Entertaining and engaging emails ensure that your readers will open the messages in the future as well.
  • Make the subject lines catchier. They need to captivate the attention, press on scarcity (for example, a 24-hour discount offer), and above all: remain clear.
  • Think about your timing. Perform A/B testing to find out the exact times your customers are most likely to read your messages. 

2. Click-Through Rate

The Click-through rate shows how many of your email recipients click on links in your messages. It’s an indicator of whether people skim your content or are genuinely interested in your offers. And the better your click-through is, the more conversions you can hope to get. 

But what’s the first thing to do if your email marketing analytics show an alarmingly low click-through rate? The quick answer is to make your content more relevant to readers. Survey your customers to find out what interests them and cater to their preferences. It makes them much more likely to follow your links to sales pages and your website.

3. Conversion Rate Measures Your Success

Conversion rate is a central key performance indicator (KPI) all marketers should follow. It shows how many of the prospects turn into paying customers and how much money the business makes. All the other email marketing KPIs should ultimately work towards improving the number of conversions. And although making more sales is a topic that deserves a separate lengthy article, let’s cover some basics that can increase the conversion rate: 

  • Keep the emails short and to the point. Your readers have plenty of other things to do than consume your content. Be quick and concise with your offer.
  • Segment your audience to make sure the messages get directly to people who are interested in them. 

4. Bounce Rate – Some Emails Never Reach the Inboxes

Bounce rate stands for the percentage of emails that don’t get to the recipients’ inboxes. The typical reasons are that the email addresses in your list are either fake or not active anymore. Sometimes a server overload can also cause an unusually high bounce rate. But if the number is consistently over 2%, you should start cleaning up your email list and delete all non-active addresses. 

Also, consider offering users the double opt-in option. It means that anyone who enters their email in the opt-in box to receive your newsletter has to confirm the request before becoming a subscriber. It’s a great way to make sure your email list gets filled with people who are genuinely interested in hearing from you.

5. Spam rate

Spam rate is another number you want to keep as low as possible. It shows the number of recipients who marked your email as spam. Again, the double opt-in is one way to make sure only interested people receive your emails. 

You should also pay close attention to how your subject line looks. If it comes off as pushy or loud (using all caps and lots of symbols), it has a high chance of getting the spam mark. Instead, keep the subject line simple, as if you’re writing to a friend.

Conclusion

So this was our list of the most important metrics for your messaging campaigns. You can use pretty much any available email marketing tool (MailChimp is perhaps the most celebrated one) to track these numbers. They inform you whether your efforts to reach your audience via emails are successful or not, and enable you to make accurate adjustments to your campaigns. 

Next, subscribe to the mailing lists of some of your favorite brands to see some email marketing examples for inspiration. And start devising your own messages. Emailing is still a surprisingly efficient revenue machine, and it’s time for you to tap into its power.

What are the most important metrics to track in email marketing in 2021, in your opinion? Share your thoughts in the comments.

Author’s bio:

Arthur is a copywriter and an online marketer who specializes in email marketing campaigns. He believes emails are still the most efficient way to reach new customers and keep the existing ones. Arthur also likes to keep himself up to date with the latest trends and write articles on the best marketing practices.