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Next-Level Campaigns: How AI Supercharges Customer Acquisition and Retention

Author: Sean H.

Customer acquisition and retention are necessary for businesses to succeed. Acquiring new customers allows companies to grow, but they must also retain them to guarantee brand loyalty and sustainable profitability.

Consumers are constantly shifting their preferences and behaviors, making it challenging for companies to reach target audiences with effective campaigns. However, with artificial intelligence (AI) by your side and the right data, you can better understand, attract and retain your customer base.

A Brief Overview of How AI Works

AI helps marketers by analyzing large amounts of data in a shorter time. Companies have always used data to learn about their customers. Yet, before AI came into the picture, businesses used traditional marketing methods that often relied on broader information.

Today, the global AI market comes to $142.3 billion, and companies use it to identify specific customer behaviors, preferences and patterns. Marketers create more targeted and personalized campaigns using algorithms to sift through data sources like website visits, social media interactions and purchase histories.

This information provides a deep view of customers’ habits and what they like. With these insights, businesses craft messages and offers that resonate directly with individual users. As a result, potential customers are more likely to engage because those messages capture their attention.

Essentially, AI eliminates much guesswork and ensures you use your resources efficiently to reach the right audience on time.

Personalized Marketing Messages and Recommendations

AI takes personalization to a whole new level by understanding each customer. One way it personalizes marketing is through product recommendations.

For instance, when users visit an e-commerce site, AI analyzes their browsing behavior, past purchases and abandoned carts. It uses this information to suggest products they are likely to buy. However, this method requires more than showing relevant products — it also needs you to present them at the right moment in the user’s journey.

Email marketing has also benefited from AI’s personalization capabilities. Instead of sending generic newsletters, companies can now send emails that provide specific solutions to their customers’ needs. From subject lines that capture attention to content that addresses their interests, AI ensures every email feels individually crafted.

In social media advertising, AI looks at users’ interactions, likes, shares and comments to display ads that relate to their interests and values. It ensures each message caters to the individual to increase engagement and customer interest.

Optimizes Ad Campaigns

Optimizing an ad campaign has become highly sophisticated with the integration of AI. AI assists businesses in ensuring their advertising efforts are on point through various techniques:

  • Dynamic pricing: AI analyzes real-time market demand, competitor pricing and other factors to adjust ad bids automatically. This analysis ensures companies get the best value for their ad spend while maximizing visibility.
  • Audience segmentation: Instead of broad demographic groups, AI creates micro-segments based on behaviors and past interactions. This allows for highly targeted ad campaigns that cater to specific audiences.
  • A/B testing at scale: While traditional A/B testing compares two versions of an ad, AI can test multiple variations simultaneously. It analyzes which elements — like headlines, images or calls-to-action — perform the best.
  • Predictive analysis: AI forecasts how likely a particular ad is to convert based on historical data and user behavior. This predictive insight allows businesses to allocate their budgets better — pushing resources toward advertisements likely to yield higher results.
  • Multichannel optimization: AI focuses on more than one platform by evaluating the performance of ads across various channels — from social media to search engines.
  • Real-time adjustments: Market conditions and user behaviors can change rapidly. Therefore, AI-driven platforms become useful as they react in real time to tweak campaigns to adjust to these changes.

Predicts Customer Needs

AI may be able to capture data and analyze it for campaigns. However, the interesting part is that it can predict future trends by analyzing past behaviors. With its predictive capabilities, you can address customer needs before they arise.

AI achieves this by looking for patterns in your customer data. These could be things your customers have purchased or time spent on particular pages. From there, AI determines what a customer is interested in or might look for in the future.

For example, a customer who checks out athletic gear often may be interested in a new sportswear line. The company can then use this information to promote the products, instantly saving time and money from studying customers’ preferences and behaviors.

Beyond looking at individual behaviors, AI also analyzes global trends. By examining broader market patterns and predicting upcoming trends with AI, your business can always be a step ahead in its offerings.

Automates Customer Communication

Effective communication is crucial in establishing and maintaining customer relationships. Communication helps customers get answers to their questions, build trust with a brand and solve problems. However, low-priority communications often take up much of your customer support team’s time.

When AI automates simple requests, customer support can better care for customers with larger issues. For example, AI could help customers find what they want on the business’s website. Hubspot found that 78% of customer support agents use AI and automation because they say it lets them spend their time on more important aspects of their role.

One of the most popular ways companies do this is through chatbots. These tools handle numerous customer inquiries in real time, providing instant answers and solutions. AI chatbots can understand and respond to user queries. The interaction feels smooth and natural, and more customers are satisfied with the help they receive.

Using AI Marketing for Customer Acquisition and Retention

AI has certainly changed the way marketers reach and retain new customers. Whether it is through personalized messaging or product recommendations, businesses witnessed the power behind it to engage with customers in previously unimaginable ways. Pinpoint some areas where you could use AI in your business and start taking customer acquisition to another level today.

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

Why are AI images so strange?

Author: Gideon Harrington

If you look at this image long enough, it may make you take ‘paws’ when you notice it’s not quite right…

In this image of a kitty at the computer with giant glowing eyes, you might miss an odd detail that AI was not able to create to match reality, and it’s a common failing during this early phase of AI art. Did you see it yet? Well, if you look at the paw of this image, you can see that the number of digits for this feline are a bit off from the standard and aligned a bit strangely too. This is a very common issue with early AI art right now, extra fingers, extra toes, and extra legs too.

Why are Ai Image so strange? What’s the deal with the extra limbs, tails, fingers, and toes?

AI images can appear strange because they are generated by algorithms that are trained on large amounts of data, but may not always produce results that align with human expectations. This can be due to a variety of factors, such as limitations in the data used to train the algorithm, or the specific parameters and settings used during the generation process. Additionally, some AI image generation models, such as GANs, are designed to generate novel or unexpected results, rather than realistic ones, which can also contribute to the strange or surreal appearance of the generated images.

5 New Types of Content for 2022

Author: Max Mitchell

The success of your business depends on a properly structured marketing strategy. To make your marketing and content plan effective, following recent trends and bringing them into your digital marketing activities is a must. Your task is not only to attract many new customers but retain regular customers, keeping them involved in your content. Thus, we recommend implementing new types of content to your blog. 

Are you willing to know what these types of content are? We have prepared a compilation of top trends of content creation in 2022 that will boost the conversion of your website.

AI, VR\AR Innovations

Traditional ways of creating content and interacting with customers are supposed to be non-efficient and kind of outdated. Therefore, businesses of different specializations are willing to adopt innovative technologies like Artificial Intelligence. AI technology is capable of deeply analyzing the business data from internal and external sources in order to learn their customers better and provide them with the content and services they expect. AI-based content can be generated within several minutes, providing scalable analytical research and high-quality content. AI-generated content doesn’t exclude the mistakes within the text, so it is vital to check it properly before posting.

Other innovations that will be adopted by many companies in the near future are augmented and virtual reality for the purpose of increasing the content traffic and conversion, and improving the overall performance of corporate websites. These technologies help create interactive and engaging content, completely new for their regular and new customers.

Guestographics

Guestographics is considered to be one of the most effective digital marketing methods of promoting your content and increasing the credibility of your brand. This trend has appeared in 2018, but it only starts gaining momentum and being used by numerous marketers in different spheres. Have you ever heard of this tool? Basically, guestographics combine three different marketing tools – guest posting, link building, and infographics creating. The text is converted into infographics, making the text a visual type of content. The flow is simple – you look for credible websites that are interested in posting your content with links to your corporate website. You provide them with unique and engaging visual content using free plagiarism software to attract more potential customers to your company.

Guestographics can contain a bigger amount of text than we used to see on the images within articles. What is more, the number of infographics can prevail to make the content visually appealing and more convenient to read. Modern readers don’t like spending time reading the whole article, as they are willing to find out the answers to their questions. So guestographics are easier to perceive and show the main point of the content.

Video Testimonials

The block with testimonials is a must-have for businesses of all directions, with no exception. Testimonials from your previous clients show the quality of your services and make your brand trusted and reliable on the market. Sometimes the testimonials blocks look really unsightly and don’t provide any value to your potential clients. Video testimonials are a new trend used in marketing strategies. Recorded reviews for your customers give them the ability to describe your cooperation in detail, prove the existence of clients, and provide the opportunity to contact them to find out more information about the partnership with your brand. 

Another great benefit of video testimonials is the ability to share them on different social media accounts, making them notable and attracting more users to your profiles. If you own a young brand and only start building relationships with your future customers, video testimonials are obliged for your marketing strategy. Even if the amount of the client base is not really extensive, you have to start somewhere to prove the reliability and credibility of your company.

Behind the Scenes Content

Despite the industry of your business, we know that the competition is rather high. It is pivotal to find your key differentiators and uniqueness to stand out from your competitors and attract your target audience. Some brands think that they have to show the ideal picture of their services or products, avoiding any content about failures and issues they face on a daily basis.  

Behind the scenes is a new marketing flow that enables companies to tell their customers about everything related to their daily processes. A lot of people will be curious to find out more about manufacturing, main specialists and their responsibilities, concerns you struggle with, and solutions to the troubles you commonly choose as a director. When people buy an expensive dress, for instance, they are curious to know why the price is so high. By showing them the prices of fabrics, average salaries for staff, and all processes related to dress creation, your customer will have a clearer picture and prove the high price they see on labels. By the way, such tiny details as labels also require investment, which can make the price even higher, and your customers need to understand this as well.

Podcast Recordings

Marketing is changing and evolving, providing customers with various types of content. It is a great way to offer your readers different options on reading your content, considering the way they perceive the information better. The podcast is another modern method to attract your regular and potential customers to your brand. This format is ideal for busy people who don’t have much free time reading the articles and can listen to your content on the go or when they are occupied with other tasks at the same time. 

Podcasts can be related to the topics on your blog, but you cannot just convert your articles into audio format. It has to be something fresh and unique, followed by a particular script. You can invite the outstanding specialists in your industry, the professionals from your team to discuss the internal processes more to show trust to your target audience. A small tip from the writing service Rated By Students is to properly choose the speakers for your podcasts to provide listeners with valuable content, not just useless conversation. 

Bottom Line

Following the latest marketing trends is pivotal for your marketing strategy in order to keep up with the competitors and stay in-game. Although, all these digital content innovations aim not only to promote your brand, but also to increase content traffic and conversion. Your content must provide valuable insights and solutions to the troubles of your regular and new customers.

 The decision of what article they will read next depends on their needs and concerns they want to overcome. Your task is to make your content easy to perceive, modern and interactive to make the reading a pleasant process for your audience. 

What new types of content did you like most of all?

Author’s Bio:


Max Mitchell is the latest alumnus of our content marketing department. He is very passionate about typing, creating complicated spreadsheets, and consuming an inhuman amount of caffeine. Nevertheless, he is also the creative type of individual who will always find a new perspective on topics of interest.

How to Create Engaging Chatbots in 5 Steps

Author: Romy Toma-Catauta

Chatbots are still an emerging technology that has been somewhat relegated to futurism. However, chatbots are incredibly useful tools that can interact with customers and keep users engaged. Creating effective chatbots is about utilizing the technology available to get as close to customers as you can. 

Thankfully, much of the chatbot technology is open source and available to modify to fit your needs. Chatbots are nowadays part of the ERP software tools and they can be tuned to suit whatever specific needs you may have. To create the best chatbots you can, you must know how to hire an AI engineer that will help you succeed. Although it might seem an easy process, finding a suitable candidate is not always an easy task. 

There are many options when it comes to developing scale chatbots that will be customers forward but they all rely on powerful AI to truly pull off an engaging experience. 

1. Use a pre-built AI program

Luckily, much of the technology required to make an engaging live chat is open source and can be modified to suit whatever needs you may have. AI is specifically required to make real chatbots that are dynamic and engaging. 

Thankfully, there are several AI programs available to choose from that will fit your specific needs so that your team doesn’t go about creating a chatbot in the hardest way possible. 

2. Start building a decision tree

A decision tree provides a model for your chatbot. When a customer opts-in or out of a certain action, they are led down a different branch of the decision tree.

Creating engaging decision trees is about coming to the chatbot from an outsider’s perspective to gain an objective understanding of the chatbot and its limitations. 

Gaining an understanding of the chatbot requires that you can mimic a real conversation if only to a limited degree. A chatbot’s ability to convince the user of its success is defined by whether or not it can simulate a conversation at all. For example, chatbots are very often found in financial services CRM tools to ensure the clients’ needs are understood and met. 

3. Simulate a real conversation

Creating a convincing copy can be one of the hardest aspects of crafting an immersive and engaging customer service chatbot. But, it’s essential to test and tweak the copy to sound inviting and on-brand.

Simulating real conversation is the only way for the chatbot to gain a full understanding of how to interact with the customer and how the chatbot handles decisions, something very helpful when it comes to UEBA tools as well. 

Testing the chatbot repeatedly by holding conversations like a customer would be the best way to prepare a chatbot for real-world use.

4. Gather feedback

Gathering honest feedback is an essential part of the development process. However, gaining great feedback requires that you test the chatbot against the consumer base and the internal development team. 

Getting great feedback works only if you apply it but the changes should not run counter to the goal of the chatbot. Some innovations and changes can take a chatbot to the next level.

5. Tweak your logic and automation

Only by testing the bot outside of the internal team will you truly be able to understand its limitations and the boundaries of its functionality. Every engaging chatbot is built with the customer first in mind and is obsessed with creating a convincing experience that users will always remember. 

Simulating a real interaction requires not only great copy, but you need to make sure that your decision trees, customer options, and integrated functionalities are all working together and playing nice. This requires testing and possibly messing around with a few APIs; although you may want to enlist an automation engineer or technical marketer to help you smooth the rough edges of your chatbot.

Choosing the right AI depends on the disposable resources allotted to such an endeavor and the boundaries of functionality for the app specifically. Using a prebuilt AI program is recommended but which one you choose will be up to you as long as it is powerful and capable of imitating a true interaction. 

Once a foundation is made then you will want to create branching decision trees that are complex and robust enough to answer any questions or requests that a user might have. 

However, building an engaging and complex chatbot requires that users outside of the team must test it as well. If your marketing team has been performing well then you will undoubtedly have a fanbase with which you test the chatbot.

The Future of Digital Marketing

Author: Arslan Haider

Digital marketing is changing the trends and is evolving with time. It all started with an advertisement on television years ago. And now is trending in the form of shoppable posts and mini influencers. Digital marketing is now in the hand of people because of social media and its power. Social media is one of the biggest platforms with millions of users. Everybody is now a social media user whether they have an account on Facebook or Instagram. To cash social media power, digital marketers have approached social media influencers as their voice. They have a huge fan following, and because of this digital marketers are approaching them for their purposes. Their single post can address millions of people at one time.

Therefore, approaching digital influencers is like building your castle in digital media. Many other trends are going to be adopted in the future, and digital marketers are working on them. People are making different assumptions about digital marketing and its future. Some people are thinking about chatbots, while others are looking for voice research. In this way, the future of digital marketing is predicted, and the predictions are made based on the current situation. Here is a list of changes that are going to be seen in the future if digital marketing and, they include

Use of social media channels:

Now you see that Facebook and Twitter are giving optimistic growth to digital marketing. They are one of the biggest social media platforms, and people are using them to market their business. Now, other social media handles are also going to be a part of digital marketing.

Social media handles like Snapchat, Medium and Pinterest are also going to be a part of digital marketing. Now people are using them, and their users are increasing with time.

The shift of power is occurring, and now the small social media platforms are becoming big with time. Because of this, it is going to help a lot in digital marketing. It is not bad to show interest in small platforms because most of the time they help you in reaching your targeted audience.

AI and Automation:

AI is artificial intelligence and is a part of digital marketing at present. It has changed the approach of people and digital marketers as well.

It has taken the job of many but benefited business companies a lot. It is an easy way of keeping a check on marketing and everything happening with your business.

With the help of artificial intelligence, you can find your targeted population and potential customers. It is a cost-effective method as all the tasks are performed automatically. And you do not have to pay for extra staff when you are using automation or artificial intelligence. You can start your marketing campaign with it at any time.

It is up to you to decide when to use a machine and when to use marketing strategies. Sometimes you are not able to afford the cost of staff, so you end up using artificial intelligence.

Micro-influencers:

The influencers have changed the game of marketing. People approach them because of their following. They also need marketing companies for their work and earning. So, when both the marketing companies and the influencers go hand in hand they benefit each other.

When you hire bloggers with the fan following millions it means you have to spend more money on them. And when you approach macro bloggers with few thousand you can use them for digital marketing at a low cost. They also need you, and you can cash this moment by hiring them for your campaigns.

The future of digital marketing is going to be a part of the future because it is a great way to market your business with the help of trustworthy people. It is an expensive market strategy, but it is very successful.

In future, the digital marketers will approach medium-sized influencers that are popular enough to be significant. They have better engagement and have a more targeted audience in their account.

When you have more followers it means different people are together at one point. And that time the influencers are not able to pay attention to every follower. But when you have fewer people in your account you can interact with them in a better way.

They dedicate more of their time to their followers and generate content relevant to the audience. If you want to target a particular group of people you can seek the help of macro-influencers for your digital marketing business.

Vlogging:

Vloggers have a direct connection with the audience. People see and listen to them, and they have a great influence on society. Now all type of businesses is approaching video bloggers for their marketing and content creation purposes.

Vlogging is getting popular with time and because it has a direct and personal connection with the audience. Now people can relate to them and because of this, the future of digital marketing is also connecting with it.

People love vloggers because they bring their life on screen, and people can relate to them. In this way, whatever they post people will trust them, so in this case, you can catch up on them for digital marketing.

In the future, digital marketers will connect with vloggers to get direct access to an audience. And there are no doubt vloggers will be a part of future digital marketing campaigns.

Neuro Marketing:

It is a type of marketing in which the brain activity of a person is determined. All type of content engagement is checked to see what kind of ads should be used on their feed. It is the best way of marketing your business through content engagement.

People have little idea of neuro marketing but in near future, it is going to be a part of digital marketing. Different types of marketing material will be used to generate content for making digital marketing more effective. All the software houses in Pakistan are looking forward to neuro marketing as they believe in experimenting with new techniques.

How AI Developers Create Better Digital Marketing Processes

Author: Romy Toma-Catauta

Small businesses are always in the race to stay competitive without losing what makes their business unique. As entities, small businesses form the foundation of our local economies and are important to the health of the macroeconomy overall. AI, in many respects, may seem like the opposite technology, seeking only to revolutionize and mass produce. However, this couldn’t be further from the truth.

AI technologies are beginning to be integrated into businesses at all ends of the spectrum as people start to realize the effect that AI can have on any task. What’s more, AI has already proven itself to be an invaluable asset in the finance, transportation, and manufacturing industries by intelligently controlling operations to ensure optimal efficiency without any unnecessary costs or bloating.

Why AI matters to marketers

Artificial intelligence is an amazing technology that refers to a wide array of software protocols, tools, and plugins. Machine learning allows the software to act outside of its explicit programming.

That is, if a program says, collect this data from incoming emails and sort it by sentiment, the program will first collect data with the groups already assigned. As it is fed with training sets, it begins to recognize patterns not explicitly written in the source code.

How can AI help your business? Well, there are myriad ways automation can be leveraged to positively affect your business growth, your team’s efficiency, and your organization’s productivity.

AI email assistants

While you may think AI is a costly technology, there are several tiers of automation. They range from free apps like eCommerce CRM apps to incredibly expensive investments like Blackrock’s state-of-the-art stock predictor Aladdin.

One very notable automation app that can be added to your organization at an affordable price: email automation. Email assistants can help interact with customers, set meetings, and confirm calendar events, reducing the load on executive assistants and independent business owners alike. In addition, email marketing automation can be a great way to handle content creation and project management tasks in a largely hands-off fashion.

Automated social media marketing

Social media marketing, just like email marketing, is an important marketing activity that can increase all sorts of marketing metrics for your organization.

AI developers can create bits that interact with customers, apps that automate your content production, and artificial intelligence developers can even create apps that automatically optimize advertising content across social media platforms.

Consumer behavior analytics

Market research helps supplement every marketing activity. Automating email and social media marketing won’t help much if you aren’t working on your brand and your message. This means you need to know your customer. But market research only goes so far.

With customer relationship management platforms, business owners can collect, track, and predict consumer behavior, alleviating a great deal of the pain of creating an effective marketing plan.

AI is capable of applying the same principles to small businesses as well through AI-controlled systems. However, the incredible amount of AI technologies on the market today can be somewhat overwhelming and businesses that are not tech-savvy will most likely fail to glean any significant benefits from purchasing AI technologies.

This is where AI developers can come in and help a business utilize their technology in a logical way that doesn’t waste time or money. Whether hiring freelance or traditional, enlisting the services of an AI developer will undoubtedly change the game for your business.

They do this by assessing the needs of the business and cross-referencing it with the available AI technologies to create an AI project draft. These AI systems can range from automatically controlling the database to set up completely automated marketing campaigns. Small businesses do not typically have the resources to fill every position with one singular employee but with AI, these positions can be automated to assist the current workforce.

However, compared to default technologies that come standard and out of the box, AI developed technologies that are tailor-made are vastly superior as they work to improve the specific needs of the business.