Making the Most of a Limited Ad Budget in 2021

Creating adverts is a cornerstone of any online marketing strategy. Adverts come in many shapes and sizes and you can create both free and paid adverts. For example, you can advertise your products and/or services via social media. Alternatively, you could use Google Ad credits or even create premium Google listings.

But how do you do all this with a limited marketing budget? Not every business has vast amounts to spend on marketing. In the article below, we give some tips on making the most of your budget in 2021 for marketing.

1. Use free resources to create marketing media

One of the simplest things you can do to make the most of a limited ad budget is to utilize free tools and resources.

There are hundreds of free programs, apps, and web-apps for marketing. For example, is a simple free tool that allows anyone to create logos for their marketing and adverts. Canva is another great example. This is an online graphics platform that you can use to create marketing and advert media for free.

2. Boost organic SEO to improve your exposure and search rankings

Organic SEO is the basic SEO relating to your website. This is something that anyone can generally improve, without extensive SEO experience. Having a solid level of SEO can help boost the effectiveness of your marketing.

You can do many simple things like adding METAdata to your web pages. Also, you can include keywords in your written content. Another simple trick is to add Alt Tags to your images that contain keywords.

3. Do keyword research so that ads are targeted

Most of your adverts and marketing will contain keywords and keyphrases. These are words and phrases that your customers are likely to search for.

To make your ads more effective, you should try and do keyword research beforehand. Keyword research involves finding suitable keywords that relate to your business. It also involves finding keywords that other businesses are not trying to rank for, or keywords that you should easily be able to rank for. Google Keyword Planner is a free tool you can use to do this.

4. Research your target demographic so that your adverts reach the right people

Understanding your target customer is one of the most effective ways to make your adverts successful. Many businesses make the mistake of creating generic ads and marketing that could appeal to a wide array of customers.

Whilst these may be successful, a targeted advert campaign that is specific to your ideal customer should see far more success. Spend time researching your target customer. This could include things like age range, sex, income, and geographical location. Google Analytics is a simple tool that you can use for customer research. 

5. Set goals for your adverts and marketing campaigns

Lastly, you should set realistic goals for what you want to achieve with your adverts and marketing. If you do not set goals, how can you hope to assess the effectiveness of your marketing? 

The goals should be realistic in relation to your business, budget, and your expectations. At the end of an ad campaign, you can then review it’s success and compare it to your goals. This is a simple and effective way to continually improve.

As you can see, you don’t have to have a huge marketing budget to create effective ad campaigns. You can be successful on a small budget. All you have to do is use the right tools, take advantage of free software, and do your research beforehand.