Design Web worked with Safai Foundation to put together a website that detailed all the great work they are doing in Central and South America, but also here in Louisville, KY. We recently launched a teaser page for the Logan Street Market, which is under the Safai Coffee umbrella. Safai Coffee is working to better their local community and global community, so we designed and built a fantastic website with lots of interactive elements and curvy designs. The site allows for people to quickly and easily get information about what the Safai Foundation is and what they do for the people in Central and South America. The design of the site also guides the eyes down the page for more information with arrow animations and blending elements. The modular design of the site also allows for easy editing on the backend of the site as well. We also included plenty of video and interactive elements on the site to keep a visitor’s eyes on the site longer and decrease bounce and exit rates.
We’re very excited to see the future of not only the Logan Street Market, but also the Safai Foundation and all the other Safai projects in the works!
Digital Marketing Case Study: Safai Foundation, Community Foundation Website Design
We were excited to work with Safai Foundation on this project. They needed a new website, website maintenance, creative assets, digital marketing services, reach target audience at the time of need, increase market penetration, implement lead quality tracking and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.
Case Study Goals:
In our initial discovery meeting with Safai Foundation we determined that the primary goals for this project included: saving money, getting fast, responsive customer service, create a website with a modern design, applying custom design using inspiration from the client, creating an easy-to-manage dashboard with easy-to-update content, being able to post new content with ease, acquiring excellent hosting service, and to complete this project within the limits of a set deadline and budget.
Case Study Process and Highlights:
Safai Foundation had unique requirements for their website. The site must cater to the needs of community members and nonprofit staff including management software should that was intuitive for non-technical people to use with front-end editing. After the project launched, they began being ranked for a significant number of keywords, and continue to experience excellent growth in their niche. During our post public launch review, we found that this project continues to meet and exceed the client's needs, and we are proud to call it a successful collaboration. We like to consider ourselves a valuable partner to Safai Foundation, working together on this project to meet all of thier objectives, aligning goals and finding unique solutions to their challenges.
Case Study Results:
We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: money-saving benefits, found that they had an increase in number and rank of keywords on the website, appreciated having a great aesthetic design that met their style and brand objectives, expanded to new markets, built a custom site to meet exact design requests, noticed increased activity on the new site pages, saved money long-term, integrated seamlessly with multiple business tools and API, added new products with ease, easily added new project descriptions, easier for visitors to access information and enjoyed our unique personal touch and custom sales process. These were precisely the results Safai Foundation was looking for, and we are committed to remaining a trusted digital partner in support of Safai Foundation's objectives.