If your goal is to turn your customers into leads and customers, pop-ups are effective in capturing your audience’s attention and achieving your goals.
However, a lot of people do not like to use pop-ups because of all the complaints that they received from users.
So, the challenge with using pop-ups in an e-commerce website is that you do not want to ruin your site visitors’ user experience. You also do not want to get many complaints from them.
Fortunately, you can still use pop-ups to enhance your conversions without destroying the user experience people will have on your site. Here are ways how you can use pop-ups properly on your site:
Create exit-intent pop-ups
Perhaps, one of the most annoying pop-ups out there is when it appears the moment a user visits a site.
Not only that they’re disturbing, but they completely degrade the entire user experience, too. They kill the user-experience right from the very moment a user visits your site.
But instead of being discouraged, why not use exit-intent pop-ups? These pop-ups only show up right at the moment when the user is about to leave your site. Thus, you won’t be interrupting their browsing or reading flow.
You’ll have nothing to lose, too, because the user is about to leave and move on to other web pages or sites, anyway. So, why not try to make the most of it?
Timing is key
Another thing that you need to keep in mind when using pop-ups is timing.
When is the right time you can show them to visitors? Do you want to wait until they get to scroll a certain part of a webpage? Or do you want to wait a little longer, and use a timed pop-up instead to give them enough time to get settled?
These are some questions that you need to ask yourself when it comes to timing.
Keep it cohesive
Most people view pop-ups as a form of spam, coming from something that’s totally not related to what they wanted to view.
So, sticking to a generic, poorly made pop-up design significantly drives down the sign-up rates from users. If they feel that it isn’t related to their purpose they’re on your site, they’ll quickly sideline.
Try to make your pop-up box cohesive to the overall look and feel of your site. Also, your fonts and backgrounds should be cohesive in a way that it generates trust, and traction from your audience.
Also, be careful not to match the colors too much as it could just blend in the background. To make it stand out, try switching your primary and secondary colors.
Optimize your copy
To make the most out of your pop-up, you need to craft a copy that is simple and self-explanatory and does not create any confusion.
Keep in mind that you are not just writing for search engines but for real people.
Injecting some personality or emotional connection can go a long way in encouraging more users to sign up on your site.
Segment your pop-up
Most visitors that arrive on your site have different needs and goals. Although they might be interested in a certain product or topic, they do not think and respond the same way with all your marketing messages.
So to enhance the overall user experience of pop-ups in your site, specifically tailor your messages for different audience segments and groups.
The primary purpose why you need to segment your pop-up is to make sure that it is tailored specifically to the needs and interests of your target audience. You can segment these pop-ups according to browser, device, location, pages, and so much more.
Then, plan your pop-up campaigns carefully. When your messaging fits your visitors’ needs more, you can effectively achieve your conversion goals.
Provide clear call-to-action
At the end of the day, it’s simply not enough to create killer content for your site. Your CTA buttons should be engaging enough for users that it helps create a bond between you and them.
Getting your call-to-action (CTA) right from the get-go is an important aspect when creating pop-ups.
After you’ve done your best in keeping their attention to your page, it’s time to put in the extra hustle to entice them to click your CTA.
If done properly, CTA pop-ups will do the real magic for your business, helping you generate quality leads and more sales.
Execute A/B tests
If you want to have a good idea which pop-ups are helpful, and which are the ones that could ultimately hurt your site, then you should execute A/B tests.
Applying this strategy will help you boost your conversions to as much as 40%, while subsequently improving your visitor’s user experience.
When you utilize A/B testing, you’ll be getting first-hand information on the content and design elements that work from the ones that don’t. That way, it’s easier to know which are the things that you want to remove and which ones should stay.
Make them more responsive
These days, most users access the internet using their smartphones and other mobile devices.
So, make sure that your pop-ups show up sensitively on mobile devices as they would on a desktop.
Why? Because Google might penalize you if you don’t.
Also, you’re trying your best to improve user experience here. So, make sure that everything’s responsive as possible, not only for search engines but for your users as well.
A lot of website owners find it challenging to display enough information to their audience without distracting them.
So, if you are concerned that pop-ups might ruin your site visitors’ user experience, keep in mind that there are proper ways to incorporate website pop-ups. That said, they can be a vehicle in driving in leads, sign-ups, or sales.
Hopefully, with the tips that we have mentioned in this article, you can utilize pop-ups to enhance your conversions and create a more user-friendly site. Enjoy implementing them and make sure you use them properly.