PATH (People Against Trafficking Humans) Coalition of KY needed help with their digital marketing, so they came to Design Web to get launched on the internet. We were able to not only put together a great site, but also other print marketing materials as well. The website was able to give all of the relevant information needed for their non-profit while maintaining the look and feel of their brand. We also helped them put together custom email addresses for everyone in their organization. They now have a presence on the web that showcases the great cause they represent.
Digital Marketing Case Study: PATH Coalition of KY, Pro Bono Web Design for Nonprofits
We were excited to work with PATH Coalition of KY on this project. They needed a new website, graphic design, creative assets, digital marketing services, reach target audience at the time of need, develop an integrated digital marketing strategy, print marketing materials and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.
Case Study Goals:
In our initial discovery meeting with PATH Coalition of KY we determined that the primary goals for this project included: saving money, getting fast, responsive customer service, updating the look and function of the website, engaging new partners, incorporating custom icons and illustrations, leveraging digital marketing to meet new goals, making it easier for visitors to access information, adding a portfolio of featured images, and to complete this project within the limits of a set deadline and budget.
Case Study Process and Highlights:
PATH Coalition of KY tasked us with improving their website and service design and to help communicate their message effectively to a wide audience. After the project launched, they began being ranked for a significant number of keywords, and continue to experience excellent growth in their niche. During our post public launch review, we found that this project continues to meet and exceed the client's needs, and we are proud to call it a successful collaboration. We like to consider ourselves a valuable partner to PATH Coalition of KY, working together on this project to meet all of thier objectives, aligning goals and finding unique solutions to their challenges.
Case Study Results:
We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: money-saving benefits, were pleased with our fast, responsive customer service, found that they had an increase in number and rank of keywords on the website, appreciated having a great aesthetic design that met their style and brand objectives, built a custom site to meet exact design requests, integrated seamlessly with multiple business tools and API, noticed increased activity on the new site pages, easier for visitors to access information, saved money long-term and enjoyed our unique personal touch and custom sales process. These were precisely the results PATH Coalition of KY was looking for, and we are committed to remaining a trusted digital partner in support of PATH Coalition of KY's objectives.
Pro Bono Web Design for Nonprofit Home Page Design
