Working with KCC, a local employee-owned heating, and cooling company, we were able to focus our marketing efforts on boosting the company’s brand and attracting more engaged customers with a brand-new website. The target market for HVAC is homeowners and commercial buildings, and the best way to reach that audience when they are ready to invest in a new HVAC system is to have an excellent online presence. An excellent website can significantly increase leads and sales with passive HVAC digital marketing and advertising, which is the most affordable way to increase leads for heating and cooling services and sales.
About KCC: KCC is an employee-owned company (ESOP) dedicated to providing complete design, installation, and service for commercial and residential heating.
Digital Marketing Case Study: Kentucky Comfort Heating and Cooling, HVAC Website Design
We were excited to work with Kentucky Comfort Heating and Cooling on this project. They needed a new website, digital marketing services and general marketing consultation. Our team collaborated with them on their goals and enjoyed going above and beyond expectations on this project.
Case Study Goals:
In our initial discovery meeting with Kentucky Comfort Heating and Cooling we determined that the primary goals for this project included: updating the look and function of the website, creating an easy-to-manage dashboard with easy-to-update content, increasing sales, acquiring excellent hosting service, reaching new clients, leveraging digital marketing to meet new goals, being able to posting new content with ease, and to complete this project within the limits of a set deadline and budget.
Case Study Process and Highlights:
We put together a complete HVAC website design package including graphics, photos, videos and an online menu of services for residential and commercial heating and cooling. We like to consider ourselves a valuable partner to Kentucky Comfort Heating and Cooling, working together on this project to meet all of thier objectives, aligning goals and finding unique solutions to their challenges.
Case Study Results:
We are happy to report this successful project resulted in not only a happy client but also verifiably meeting all the project goals, including these points of accomplishment: were pleased with our fast, responsive customer service, built a custom site to meet exact design requests, optimize their purchase of marketing technology and get the most out of these investments and enjoyed our unique personal touch and custom sales process. These were precisely the results Kentucky Comfort Heating and Cooling was looking for, and we are committed to remaining a trusted digital partner in support of Kentucky Comfort Heating and Cooling's objectives.