8 Key Questions to Ask When Deciding to Buy or Rent Office Equipment

Deciding whether you should purchase or rent office equipment for your marketing agency can be a tough decision. On one hand, buying office equipment means you own it. You can claim depreciation on your taxes and often sell it after you use it. Plus, you are free to use it however and whenever. 

On the other hand, renting equipment can be more cost-effective depending on how long you need them. You can deduct your payments for taxes, and it is easier to upgrade once your lease expires. However, the final decision depends on your overall needs and the equipment you intend to use. To help you make the right choice, you must ask yourself a few key questions.

1. What Is the Initial Cost?

One of the first questions marketing agencies should ask themselves is the initial cost of buying or renting office equipment. Asking this question will help you determine how much capital loss you will incur from outright buying or renting. For buying, this cost includes the price of the equipment plus extra fees for delivery and setup. Purchasing these supplies can often put a hefty dent into your business’s budget. 

Meanwhile, renting requires a smaller first payment, with monthly payments afterward. It is important to compare these costs carefully and consider how much cash you have now versus what you can afford over time. Leasing equipment is often better if owning it eats into your budget saved for customer acquisition.

2. What Are the Long-Term Costs for Your Marketing Agency?

The next big question marketing agencies consider is the long-term costs of buying or renting office equipment. The long-term costs are what you are going to spend over time. Therefore, if you purchase, you should include costs like maintenance, repairs and the eventual replacement of gear. 

Renting includes the ongoing rental fees. Sometimes, this route can be cheaper, depending on how long you plan to lease your supplies. If it is for a short period or you need to upgrade often, renting may be a better option. The key is to balance your current budget with future expenses.

3. How Scalable Is Your Marketing Agency?

When deciding between renting or owning, marketing agencies should consider their growth and scaling needs. If your agency is gaining more clients and expanding quickly, renting offers great flexibility. It allows you to adjust rapidly to new demands without a large upfront investment. For example, as you take on bigger projects and more clients, you can easily rent additional laptops, cameras, or even extra space for meetings.  

On the other hand, buying might be better if your agency has steady work and changes size infrequently. Yet, for smaller agencies — especially in the early stages — renting can help you grow without the pressure of big purchases.

4. How Often Will Your Marketing Agency Use the Equipment?

Another thing you want to consider is how often your marketing agency will use the equipment in its daily operations. If you use it every day and it is essential for work, buying it could make more sense. For instance, agencies typically use basic design software for everyday creations. Therefore, purchasing these types of tools may be more practical. 

However, renting can be more cost-effective if you only use the equipment occasionally. For example, a printer producing large-scale graphics or banners for major campaigns could be a smart rental choice instead of a permanent investment. You will not have to pay for something that is sitting unused. So, remember that regular and heavy use leans toward buying, while occasional use suggests renting. Always match your choice with how critical the equipment is to your daily business activities.

5. How Quickly Does the Equipment Become Outdated?

Keeping up with the latest tech can be tough because new tools come out all the time. That is why many agencies choose to rent things like high-end cameras and advanced editing software. Leasing lets you use the newest stuff without buying it all the time. 

Yet, for simple things like basic software or office tools, buying may be cheaper. Consider how long you need these items and how often new versions come out. Then, decide if it is better to rent or buy based on the cost. 

6. Can the Equipment Be Easily Maintained?

Considering the life span and maintenance of hard assets is key. While you can extend the life of equipment by keeping it in tip-top shape, renting can be a better choice for items that need frequent or expert maintenance. This is because rental companies usually take care of maintenance, saving you the hassle and extra costs. 

For example, renting high-end video equipment requires professional upkeep often. On the other hand, buying equipment that is easy to maintain, like basic office furniture or simple digital tools, is more sensible. This way, you avoid the complexities of dealing with specialized maintenance.

7. What Are the Terms and Conditions of the Rental Agreement?

If you are considering renting office equipment, understanding the terms is key. Pay attention to the length of the rental period, the payment schedule, and what happens if you pay late or end the rental early. You should also check for clauses about maintenance responsibilities, damage liabilities, and options to upgrade equipment. Some rental companies offer extra services that can be a huge plus to your agency and save money. Therefore, these details are essential to consider as they affect your costs and flexibility. 

Rental terms that are too expensive or restrictive may make buying better. Yet, with good research, you can find a rental agreement that fits your agency’s needs and budget. More favorable terms will provide more freedom without long-term commitments.

8. Can the Equipment be Easily Resold or Returned?

One final thing your agency wants to consider is its exit strategy for the equipment. If you buy, consider the resale value — the equipment’s value after depreciation and use. Some office supplies retain value well, and you can sell them for a good price. This will help recoup some of your initial investment.

With leasing, though, it is easier to return the equipment at the end of the rental period. This scenario makes more sense for specialized or high-tech items. For example, if an agency needs the latest drone for aerial photography, these items quickly become outdated, making them harder to resell. Therefore, renting is the way to go if you prefer a hassle-free option.

Is Buying or Leasing the Right Decision for Your Marketing Agency’s Needs?

Whether you buy or rent, the right decision will depend on the answers to your questions. Yet, once you take a few key considerations into mind, the conclusion will fall easily to you. Carefully evaluate your agency’s needs and resources. Consider more than the financial aspects and see how the equipment aligns with your agency’s operations. Weigh the pros and cons of each option to ensure you make a decision that contributes to long-term success.

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

Diverse Types of Software and Their Applications: A Comprehensive Overview

Running a business of any kind is challenging. You have many different departments to manage, ensuring they run smoothly to keep up with market demands and customer satisfaction. However, successful leaders know that one of the keys to operational efficiency is using different software types.

From managing time wisely to keeping track of data, software is essential for meeting your business’s needs. To guarantee its operations meet your industry’s standards, you must understand the various types of software and how you can apply them to different aspects of your organization.

1. Accounting Software

One type of software used in business operations today is accounting. However, accounting software offers a broad range of tools to streamline financial management, varying from simple invoicing systems to complex financial management sites.

For instance, small businesses often use tools like QuickBooks for expense tracking and tax preparation. Another essential tool used is FreshBooks, which is popular for quick invoicing processes and time tracking. Additionally, many small businesses use Wave for receipt scanning and income-expense monitoring.

These tools simplify accounting processes so small businesses can track financial records and focus on growth. Simultaneously, they ensure your financial statements are accurate and follow regulation guidelines.

2. Customer Relationship Management Software

Businesses need a way to keep track of their relationships with customers to maintain satisfaction and retain clients. Managing interactions with customers effectively is where customer relationship management (CRM) software comes into play. Businesses use CRM tools to keep customer relationships organized, automate services and provide technical support.

One popular CRM tool is Salesforce, a comprehensive software that caters to diverse business needs. For instance, Salesforce enables companies to collect data on their customers. It also helps them manage leads and contacts. You can even automate sales and marketing tasks to collect prospects and close more deals. With CRM software, you maintain stronger customer relationships by streamlining all your sales and marketing efforts.

3. Education-Focused Software

EdTech software is crucial for small businesses that invest in upskilling their employees. If your company upholds a learning culture, you need software that fosters an academic environment.

One example is the software that Watermark Insights provides. Educational institutions use accreditation and management software for tracking and enhancing student learning. While Watermark is a specialized tool for higher education, small businesses can benefit from software like this that helps educate their team.

For instance, Udemy Business’s platform allows you to create customized learning paths tailored to an individual’s needs. Simultaneously, you can keep track of employees’ progress and ensure continuous professional development. When companies use educational-focused software, they can provide a structured learning environment for corporate training.

4. Project Management Software

Businesses use project management software to streamline workflows and enhance team collaboration. This type of software allows for project tracking, resource allocation, deadline management and team communication.

One such software for handling projects is Trello, which has an easy-to-use drag-and-drop card-based system. Trello is great for organizing tasks into boards and seeing how projects progress. Small businesses often use it because it is simple while flexible enough to allow you to customize it to meet your project management needs.

5. Communication and Collaboration Tools

Communication and collaboration are essential today, as many businesses use online tools to remain connected. For hybrid and remote teams to work together effectively, they must use this type of software. With communication and collaboration platforms, groups can interact with each other seamlessly. They can use it to share information, keep in touch with clients and solve problems.

One key example is Microsoft Teams. This tool is part of the Microsoft 365 suite, enabling chat, video meetings, file storage and integration of Microsoft’s applications. It is well-suited for businesses looking for an all-in-one communication solution.

6. Email Marketing Software

Businesses need a type of software that helps them reach and engage their audiences for marketing purposes. That is why many companies turn to email marketing platforms, which allow them to create, send and analyze email campaigns. It is essential for establishing customer relationships and promoting content, which are key to driving sales.

One email marketing platform that companies use is Constant Contact. This tool lets businesses create and send professional-looking emails. It also has over 300 integrations for building, managing and engaging your contact list. Additionally, you gain deep insights into how recipients react to your content, allowing refinement of strategies for better results.

7. Point of Sale Software

Point-of-sale (POS) software is key if your company engages in direct sales with customers. While these systems are excellent for facilitating transactions, they also help businesses with other tasks. These include inventory management and obtaining a full view of your customer’s data.

POS applications are widely used in the e-commerce space. For example, businesses that use Shopify to host their online store would use its POS app to produce sales. It is also tailored to those who sell products or services in person. Shopify POS provides everything from inventory management to sales tracking, allowing you to manage your operations more efficiently.

8. Website and Content Management Systems

Website-building software and content management systems (CMS) enable businesses to create, manage and optimize their online presence. These systems are designed to simplify website development and content management so users maintain an engaging platform for users.

Websites are key for customers to learn more about businesses. Companies also use CMS to market their products and services and create a space to connect their brand with audiences.

Companies like WordPress give organizations the tools needed to create web pages. It offers various customization options for creating a unique website. Plus, it allows users to automate content publishing to increase reach and engagement. You can also install plugins to enhance functionality and site user experiences.

Using the Different Types of Software in Small Business

Consider what functions your business uses to perform successfully. Whether you need to automate certain processes or enhance customer engagement, these tools can greatly improve efficiency and growth. As technology evolves, so do the opportunities for your business to perform exceptionally.


Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

Building Connections and Skills: Coding Clubs for Students to Learn and Collaborate

The future workforce requires opportunities for students to build their computer science skills. Extracurricular coding clubs are now all the rage for learning to code and collaborating with like-minded individuals on various projects, games and activities.

Often presented in in-person or online learning environments, students can gain the essential skills and knowledge to thrive in technology careers. Let’s explore the advantages of enrolling students in coding clubs and which programs most positively impact their educational and professional lives.

Benefits of Coding for Students

The computer science industry is reshaping the economy, growing exponentially at 23% by 2032. As openings in technology and AI progress rapidly, the demand to fill these roles with tomorrow’s coders is higher than ever.

Prospective and experienced technologists must be able to keep up with the trends — meaning they are perpetual, open-minded learners, ready to shift gears with the latest digital advancements.

For example, businesses increasingly need to synthesize vast amounts of data, requiring coders to write systematic algorithms. Cybersecurity is another crucial sector of the technology industry, necessitating programming experts to develop superior preventative software against cyberattacks. 

Garnering these skills takes time. Fortunately, with widespread reliance on and use of digital devices, learning coding can occur early. There are several advantages to having students learn coding skills:

  • Fosters creativity in programming websites, applications, games and simulations
  • Promotes digital literacy for a competitive edge in today’s job market
  • Develops logical and critical thinking skills, problem-solving, communication and computational skills
  • Teaches students to think outside the box
  • Allows students to cooperate with others and learn self-discipline

The future is uncertain, but coding skills will always be in demand. Coding clubs, in particular, are excellent places for children, teens and young adults to garner these aptitudes, collaborate and become experienced digital wizards in the professional world.

6 Collaborative Coding Clubs for Students

Experts say 85% of the decade’s careers have yet to be invented. Allowing coding opportunities for students interested in computer science and technology is the best way to ensure progress continues and the world meets the digitally-focused economy. Here are six coding clubs for active learners and collaborators. 

  1. Code.org

According to Code.org, every student and organization should be able to learn computer science, regardless of their background and skill level. As the digital world rapidly moves toward AI, Code.org is moving to build faster, better coders. 

Code.org is a nonprofit platform for K-12 students, ensuring accessibility to an in-school technology curriculum. Its focus has primarily been providing resources and learning to underrepresented schools and young women.

Students can participate in Code.org’s vast library of free interactive games, activities and tutorials. They can also opt for one-hour coding classes over full-length ones if crunched for time. 

  1. Code Club

Code Club is a global nonprofit organization run by the U.K. charity Raspberry Pi Foundation. It is an extracurricular coding club operated by a team of volunteers, teachers and partnerships and is available to students aged nine and up.

Some of the digital-making projects include Scratch, HTML, CSS and Python. In Blender, students learn the basics of creating and animating 3D objects and backgrounds. They can even learn to simulate tree growth and deforestation using Scratch.

Collaboration is a crucial component of Code Club as it brings together students and volunteers from all walks of life. Coders will only benefit from collaborating with peers as they learn essential brainstorming and problem-solving skills for workplace success.

  1. CoderDojo

CoderDojo is another popular nonprofit organization with coding clubs in over 100 countries worldwide. Students can search for “Dojos” near them and sign up to join for free. Each Dojo has different coding projects students can work on to become expert coders, whether they are beginners or have prior experience.

In-person CoderDojo sessions are available to students ages seven to 17, allowing students to collaborate with peers, foster relationships and learn from one another in a safe, inclusive environment.

Trained volunteers run Dojos, having undergone a mandatory training module before establishing a local club. They must also go through background checks based on the laws in their area.

  1. Girls Who Code

Girls Who Code (GWC) is on a mission: To create more space for women in computer science. Young women participating in GWC’s programs — coding clubs, summer immersion camp and college prep classes — can prepare themselves for various technology careers in a male-dominated field.

GWC’s coding clubs are free for female students in 3rd to 5th grade and 6th to 12th grade. Students can learn online or in person after school, on weekends or in the summer. 

Bridging the gender gap in technology is crucial. According to the National Center for Science and Engineering Statistics, women and minorities accounted for only 35% of the STEM workforce in 2021. 

  1. The Code Zone

The Code Zone is all about bringing fun to computer science education. Students can sign up for virtual or in-person coding programs led by highly-trained mentors. Parents and students can rest assured of a safe online learning environment where they can hone their technology skills for the future.

Students can sign up for a free coding club course to ensure they like it. Afterward, three monthly membership levels are available — Hacker, Modder and Architect. Sessions are self-directed, with a weekly live meeting with a mentor. 

Mentors will always consult parents first to ensure students get placed in the most suitable coding session. Meetings between mentors and students are invaluable for future coders to receive one-on-one attention, ask questions and build their skills and confidence. 

  1. Black Girls Code

Like GWC, Black Girls Code fosters computer science skill-building for African-American girls and young women to thrive in tech. The organization works with schools, local nonprofits and volunteers to develop and advocate for cutting-edge technology curricula and workplace development.

Black Girls Code’s mission is to position one million girls of color in technology careers by 2040. As such, its new CEO, Cristina Jones, has expressed interest in expanding partnerships for greater access to tech careers. Currently, the organization focuses on girls and women between the ages of 7 and 25.

Some upcoming programs include Learn to Code Art in Detroit, Michigan, and the virtual See Yourself in CS series — Fashionista, Gaming and Blogging. Coding students can save their spots for each free event by registering online.

Other Learning Platforms for Coding

Coding isn’t just for kids. Numerous online learning platforms are available for college and university students to hone their coding skills. For instance, Coursera compiles coding courses from the best universities and corporations nationwide. Examples of course topics include fundamentals of Python, programming with Java and learning about Meta’s front-end developer role.

edX is a similar platform to those in higher education or pursuing ongoing learning. Enroll in a coding boot camp or dive deeper into machine learning applications. Other courses introduce students to Java programming, full-stack application development and artificial intelligence.

Finally, Udacity is a tech-specific platform offering nano degrees to help students enter the technology sector. Swift for Beginners, Machine Learning DevOps Career and Introduction to Python for AI Programmers are three of several coding courses offered. 

Coding Clubs Nurture Experienced Technology Professionals

All coding clubs share one ideology: Coding is for everybody. Regardless of the coding club students join, they will learn the most essential skills from the ground up, paving the way for them to succeed in technology careers.


Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

Google’s Helpfulness Core Update: Write for People, Not for Robots

Google’s latest update, known as the Helpfulness update, is reshaping the landscape of SEO and content creation. Danny Sullivan, Google’s Search Liaison, has shed light on what constitutes ‘unhelpful content’ in the eyes of the world’s largest search engine. As an advocate for user-centric content, Sullivan underscores that the primary red flag for Google is content created with the intent to rank well in search results rather than to genuinely serve end users. While creating content that search engines can find is important, what is more important is remembering your true audience: people.

Stop writing content for search engines

Sullivan’s guidance is unambiguous: content written for search engines rather than human audiences is considered unhelpful. For instance, creating a list of “20 SEO Tricks to rank on Google” that are just common knowledge with the main goal of ranking for “SEO Tricks” instead of providing real value to readers exemplifies content that Google would label as unhelpful. This pivots the focus from search engine optimization to the actual value and relevance for the audience. This will likely have a serious negative impact on sites and pages that employ sketchy methods for keeping people scrolling, for example, recipe websites that bury the actual recipe under a deep bed of search engine bait text. This move is nothing new. We have seen similar updates to search ranking that target and derank unhelpful page designs to falsely increase SEO and SERPs while annoying visitors. The infamous slideshow article trick may immediately come to mind for SEO specialists who suffered through the age of the click-through wars. In the end, the message is simple: write for people, not for robots, because the goal is to create content that helps real people, and keeps the ‘robot’ of AI and SEO tools as a passive intermediary instead of the main target.

Highlights on the Google Helpfulness Core Update:

  • Danny Sullivan’s Warning: Google’s Search Liaison, Danny Sullivan, highlights the issue with content created mainly for search engine rankings rather than for human readers.
  • Criteria for Unhelpful Content: Writing content like top 10 lists mainly to rank for keywords is considered unhelpful by Google.
  • Content Creation Tools Caution: Using tools to find content topics might lead to content that Google deems unhelpful if the focus is on scoring rather than genuine content creation.
  • Guidance on Useful Content: Sullivan emphasizes creating people-first content that answers questions and provides value as opposed to search engine-first content.
  • Signals for Helpful Content: Google uses web signals to determine content helpfulness, favoring content that addresses user queries effectively.
  • Content and Quality Questions: Google suggests self-assessment questions regarding originality, comprehensiveness, insight, value, and credibility of content.
  • Expertise Matters: Questions surrounding the expertise involved in content creation are crucial for establishing trustworthiness.
  • Page Experience Significance: A good page experience across various aspects is important for high rankings in Google’s systems.
  • People-First Content Approach: Content should be created primarily for people, with a focus on expertise and satisfaction from the reader’s perspective.
  • Avoid Search Engine-First Tactics: Google discourages creating content solely to gain search engine rankings, warning against practices like keyword stuffing or chasing trending topics without genuine expertise.
  • SEO and Content Creation: While SEO is essential, it should complement people-first content rather than dominate the creation process.
  • Understanding E-E-A-T: Google uses E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) as a framework to identify high-quality content.
  • Quality Rater Guidelines: Google’s quality rater guidelines help creators understand how their content may be perceived by Google’s algorithms.
  • Content Evaluation Tips: Creators are encouraged to ask “Who, How, and Why” about their content to align with what Google’s systems reward.
  • Disclosures on Automation and AI: Transparency about the use of AI or automation in content creation can aid in establishing trust with readers.

Sullivan points out that relying excessively on tools to determine content topics can inadvertently lead to the production of unhelpful content. He suggests that content creators should prioritize the “who, how, and why” of content production over merely aiming for a high ‘score’ that would supposedly please search engines.

Answers a user’s question effectively

Responding to a query from Simone de Vlaming about how Google discerns the intent behind content, Sullivan explains that Google’s algorithms look for signals that align with what people generally consider helpful. Content that answers a user’s question effectively is likely to be seen as ‘people-first’ and, therefore, helpful.

crackdown on high-domain-authority news site exploits

The Helpfulness update has implications for SEO strategies. ‘Parasite SEO,’ which exploits high-domain-authority news sites for quick rankings, might take a hit if it dilutes the site’s primary focus. The use of AI in content creation could also be under scrutiny, especially if it leads to content that lacks firsthand expertise or appears automated without clear disclosure. For example, this article employed Ai to design the post image! (Which we are disclosing to you here, but also in our metadata.) ‘Tool-Optimized Content,’ like that created using SEO tools for research, (think SEMrush or AHREFS) will most likely not be at significant risk, since the bulk of research and content development is still person first, and provided it also caters to user needs and offers genuine value.

Focus on Topical Authority

Strategies likely to benefit from the update include building ‘Topical Authority,’ which entails creating focused content around a specific niche. Google favors sites with a clear primary purpose, and a concentration on topical authority aligns with that preference. For example, we allow guest posts but only from a select few and under a limited number of topics that we know our Louisville-local audience of website owners have an interest in. Additionally, content optimized for user metrics, such as minimizing the need for users to search elsewhere for better information, may gain traction. This speaks directly to E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) page and site structure goals. Make it easy for people to find what they want on your site and you will do well with the new helpfulness update.

Navigate the Helpfulness update successful

To navigate the Helpfulness update successfully, Google advises content creators to ask themselves key questions about the originality, comprehensiveness, and trustworthiness of their content. These questions address factors like spelling and stylistic issues, mass production, expertise, and the overall page experience. In plain terms, do you enjoy reading your own content? If not, you may want to rethink your content strategy.

People-First Content is essential

The main emphasis, if you have not already noticed, is on ‘People-First Content.’ Google encourages content creators to craft material that serves their intended audience with depth and expertise. Conversely, ‘Search Engine-First Content’ should be avoided, as it is made primarily for ranking purposes and could lead to penalties. The good news is this is a “if you know you know” situation. If you are not sure what that means there is a good chance you are already doing the right thing because your content is guided by human interaction and your very real experiences that you want to share. If however you are using so many SEO tools to create content that becoming a cyborg is starting to appeal to you, I would strongly suggest taking a step back and taking a “Touch Grass” approach to your content strategy. Slip on your real-world experience and write from the heart. You don’t have to produce The Lord of the Rings or the Magna Carta for each new post, but try to come at it from a perspective that what you write needs to be engaging and influential in a real and authentic way.

A call to action for content with integrity, authenticity, and audience Focus

Google’s Helpfulness update is a call to action for creators to produce content with integrity, authenticity, and a focus on the audience. By aligning with Google’s guidance, content creators can ensure they are contributing positively to the vast pool of online information and standing out in the digital arena.

Helpful Links and resources on Raising the Bar for Content Quality:

Creating helpful, reliable, people-first content https://developers.google.com/search/docs/fundamentals/creating-helpful-content

Google Search Status Dashboard
https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history

Interested in seeing what SEOs are saying about the Helpfulness update on Reddit? Check out this thread started by Matt Diggety:

Finding the Best Local Copywriter in Louisville

Guest blogger Miguel Walker, a local performer, copywriter, content creator, and bonafide solopreneur with Miguel Walker Copy, guides us through the ‘Big Idea’ behind his take on copywriting in Louisville, Kentucky.

So what’s the big idea? As you probably already know, copywriting is about inspiring, invoking, and persuading a target group, be it a general audience or niche market to act, to do something that the writer wants them to do. But, great copywriting helps the audience see themselves as a part of the big picture and makes them feel good about joining in and donating to “that” cause, buying “that” product, subscribing to a service, or following on social media.

The Big Idea is to collaborate with companies and entrepreneurs to consistently generate great copy so that each creative sent out has a target group that is excited and proud to be a part of the mission. And this initiative can be achieved with none other than yours truly.

– MIGUEL WALKER

Movement in the Market

Copy, much like art which is a reflection of past and present events, is beginning to see a paradigm shift.

SEO is the wave of the future, brand voices have to have a solid digital footprint but remain friendly and fun. The market has more independent contractors than employees and much of the work is beginning to be implemented by AI.

So, how does an average Joe stack up? Easy, they DON’T!

NO ONE WANTS AVERAGE! Remember the stats on the average reader? They only skim for about 37 seconds, if that.

The copy has to be good, if not great, every time AND the audience has to be told what to do and why. And AI might be convenient, but the technology simply isn’t that detail-oriented. You’re still going to need a red-blooded person who knows how to tackle all the above…

Product:

I’m at Your Service

Based on current market research, you’ll need a product solution that can cut through the noise and identify what the key issues are with your ROI from your most recent creative and collateral initiatives. Or if things are in the black, capitalize on the innovate it, good copy, and make it GREAT by innovating and maximizing it for future campaigns.

And in this case, the solution is an ally, and that ally is me.

I specialize in generating brand voice awareness, and bringing new life to digital marketing campaigns through fun, fresh, and even academic vision so that your bottom line is always a foundational bridge of growth.

Window of Opportunity

DID YOU KNOW?

20+ years of eye-tracking research confirms that most internet users only skip around a webpage for relevant info. (Nielsen Norman Group) 

73% of people admit to skimming rather than reading a blog post. (HubSpot)  

Personalized calls to action (CTAs) increase conversion chances by 202%. (HubSpot) 

Adding the word “because” with a reason to your CTAs can increase compliance by 34%. (Langer, 1978) 

Problems with Copywriting Market

Not enough creative and engaging writing that is conversational yet professional.

Technical writing often comes off as tone-deaf and doesn’t retain the interest of target audiences. Whether it’s a sales letter or a banner ad, once it’s out of sight, it’s out of mind

Not enough copy clearly and confidently moves the target group to take action if at all. No CTA, means no green light. This also means that the audience can lose trust in the company if the message is wishy-washy and the brand voice loses its credibility.

Solutions: Enter the Copywriting HERO

So… how do you make sure that your brand voice stays strong, crystal clear and that your message is received every time?

Simple, you need a copywriter who is as passionate about crafting the right message that matches your needs as much as you are as passionate about your business. In other words, you need a prose-crafting ninja who knows a thing or two about how to engage an audience. Enter, the kungfu-kicking copywriter, aka Miguel Walker Copy.

Working Together

Working with me is easy. I always work remotely in a very comfortable, and quiet work environment with a deliciously fast and stable internet connection.

When collaborating on projects, we simply agree on what days and times you need me to be available. This will include my blocked open office hours of when I can be reached during the day and when I am not currently in the office.

And most important, clear deadlines.

And even though I’m not in the office, if you need to reach out, I’m always amenable to being reached by your preferred method. Skype, Zoom, or similar format, phone, email, you name it, and I’ll make it work even in different time zones.

The Pitch: This is YOUR Big Moment

So there you have it folks, who I am, what I offer, the major issues with copy, and what great copy should really be doing. If you’re looking to stay ahead of the game, NOW is your big moment!

The year 2023 has arrived, and I am accepting new clients. Take a look at my average competitor’s prices versus my delicious price comparisons in the next slide, and get in touch ASAP because if you want to be great, you need copywriting with a kick!

For questions or a consultation, please call 1+502.609.9915 or email

miguelwalkercopy@gmail.com today!

Check out Miguel’s complete pitch deck on Visme, at

https://my.visme.co/view/pv88zmre-miguel-walker-copy-presentation

5 Ways to Better Your Medical Practices Web Presence

The healthcare market is a rapidly growing and incredibly competitive market. Depending on where you are in your career, it will be crucial to make sure that patients know about the difference that your practice makes in their lives. Your website, social media, and other digital properties can help you give patients more information than they could ever hope to find at a medical facility. Your practice website should be a fixture that allows you to have a portfolio of all the work that you’re doing in the medical industry. It is important to have an online presence and ensure that patients can find your website. It requires more than just this tool to attract new patients and keep returning ones happy and healthy.

1. Be Where Your Patients Are

Your online presence will only be effective if you are on the platforms where your patients are most often. Your practice should look at being active in different group discussions and having a Facebook page with your business information. You can also create an account for any employees who know the area’s medical practices. Perhaps most importantly, there is a website address that will always direct them here. Your medical office should have its website’s location on its business card and its office signage. You will also want to take a digital marketing assessment so you can see how your practice is positioned to compete for patients as well.

2. Check and Update Your Business Listings

The internet is meant to be a resource for medical businesses, and you must check your online presence regularly. Your website needs to be updated with new content, but there are other things that you should also be checking throughout the day. It will also be beneficial to write down any updates on the accuracy of your information to ensure that all of your customers know what you’re offering. You should also ensure that any advertising and marketing campaigns are working efficiently. This will include making sure that your web presence is easily found and that it is in line with all of the other social media accounts.

3. Take Advantage of the Portfolio of Work

To help other doctors, your website should showcase the types of work that you do with patients. The portfolio should be divided into different sections, including how to make appointments, what is included in a visit, and what kind of emergency room visit is included in your services. This will help make it easier for patients to find the needed information. This will consist of case studies, videos of the work that you do, and articles that have been written about your business in newspapers and magazines. It will allow you to attract new patients and give returning customers more reasons to continue with the practice.

4. Improve Your Online Reviews

Your website is not the only place to have reviews; it has a particularly large role that people can play. Most people will post reviews on sites like Google, Yelp, and other similar resources. It is important to remember that patients will use these reviews to know how you work as a business and what they should expect. The reviews will allow you to give more information about your business and also give you an idea of how your business is perceived. You can also use online reviews to help find what kind of work you’re doing that is making the biggest impact on a patient’s life.

5. Have a Mobile Friendly Website

The world is changing in a very dynamic and quick way. The Internet has been asked to accommodate many different devices, but it also has to be flexible. This means that your practice will have to have a website that is compatible with most other kinds of mobile devices. Your website must be responsive to be viewed on any mobile device. It should also be easy for the user to use and navigate through the site without seeing any delays or disconnects from their computer or other devices.

The website and your other digital platforms will have to be updated frequently, and there are many ways that it can be accomplished. The medical facility needs a website address that is easy to find and ensures every aspect of your work is featured. There are many ways that you can improve your digital presence as well as keep your customers up-to-date with the work that you do.

5 Ways to Increase Traffic to Your Business Website

Business website owners and bloggers will often be told to build their sites with a focus on increasing the traffic coming to their sites. This is a practice that Google has been using for years, and while it can be difficult to keep up with, it is also an effective way to drive traffic to your site and generate leads.

1. Optimize Your Content With Keywords

Search Engine Optimization (SEO) is making your site more visible to the search engines, which are programs that read sites and help determine how your page will rank. One of the most important parts of SEO is creating optimized content for keywords that attract traffic to your site.

The key to a successful business website is ensuring it is optimized to receive all the relevant traffic possible. This means that when you post your content, it should include keywords, titles, and descriptions that are relevant to the content itself. The more relevant your keywords are, the more traffic you will receive from searches.

2. Create Targeted Landing Pages

Visitors who search for keywords can be divided into different categories. Targeted landing pages are a way to ensure that visitors to your site remain in your domain and don’t bounce back or end up in spam folders. A great way to keep readers on your site is to create landing pages geared specifically toward your ideal customer. Landing pages should include information about your products and services and even testimonials from satisfied customers or partners. This will help direct traffic, not only from search engines but also from referrals, links, and social media sources.

3. Use Digital Ads to Promote Your Site

The best way to achieve maximum traffic is by increasing your exposure with both quality and quantity. Quality exposure will come through Google searches and landing pages, but increasing the traffic you receive is also necessary. The best way to do this is through online advertising.

Digital ads are a great way to get more customers to your site without spending large sums of money on print or radio advertisements. This can also be a very effective way to get leads and new customers, and the best part is that you can do it all in one place. You can place ads on search engines, including Google AdWords. These ads include links that send people directly to your site, but they also have links to affiliate programs and other companies that offer similar products or services.

4. Boost Your Local Search Reputation

Local SEO is the process of optimizing your site and gaining higher rankings in results when people search for local businesses. Local search engine rankings are important because they help to determine where visitors to your site will end up after searching for a keyword. To boost your local search ranking, you must post captivating and informative content that truly makes a difference in your local area. This can include information about events, trends in your community, and information that has yet to be mentioned. Make sure that when you post content, it is interesting and relevant to the keywords used by the local engines. This is an important part of driving traffic and leads to new customers, especially when people are looking for local businesses close to their homes or office.

5. Send Emails That Link to Your Website

While you can do a lot to increase your traffic and the number of people who visit your website, they will only be able to find it if they know where it is. To drive more traffic, you need to ensure that you have a more prominent link to your site on every piece of content you post to keep visitors. You can post links on your social media profiles, blog, and emails. MMS API enables you to send and receive Multimedia Messaging Service (MMS) messages in the most efficient manner, without having to write any code. These are all great places to place links to your site so people can easily find it.

An effective strategy is always to look for new and better ways to drive traffic to your site. The best thing you can do is continue doing what you already do while expanding into new areas. Depending on your company’s goals and needs, there are other ways that you can increase your traffic.

A Beginner’s Guide to eCommerce SEO to Get More Sales

Search Engine Optimization (SEO) is the practice of managing a website in such a way that it ranks high on search engines. SEO for eCommerce websites revolves around getting organic traffic for product pages.

The ultimate goal of any eCommerce website is to sell more products. But, before people buy products, they search for them. That is why SEO is crucial for eCommerce businesses.

Why SEO is important for eCommerce Businesses

Organic searches are the second highest source of traffic for eCommerce websites. If you want your website to rank high for relevant searches, you need to focus on SEO.

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The higher your eCommerce website ranks for audience searches, the better traffic you can drive to your website. Higher traffic brings more customers to your website resulting in more purchases and better revenue.

The benefits of SEO are not limited to search traffic. It also helps improve your website’s structure, performance, content, and user interface. 

It is a long and complex process. But, the following guide will help you understand the fundamentals of SEO.

Step-by-Step Beginner’s Guide to eCommerce SEO

If you are just starting out, you need to focus on the fundamental aspects of SEO. The following 5 steps will help you prepare the groundwork to receive organic traffic on your eCommerce website.

Step 1: Technical SEO Review

Before a website can rank on a search engine, it needs to fulfil certain criteria. The search engines should be able to crawl the website and index its pages.

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This review helps you identify the problem areas in your eCommerce website that might prevent it from ranking.  At this stage, you need to analyze the website’s architecture, loading speed, sitemap, broken links, user interface, security measures, and so on.

You need to make sure that:

  1. Search engines can crawl your eCommerce website.
  2. You have defined crawling instructions for crawl bots.
  3. The website has TLS certification for HTTPS.
  4. Your website does not take too long to load.
  5. There are no broken links on the website.
  6. Your website has a well-defined URL structure

This audit will tell you exactly how much work is to be done before you begin your SEO activities.

Step 2: Keyword Research

The term “keyword” refers to the words or phrases people use to search for something. The purpose of this research is to find the search terms relevant to your products. 

Each keyword has a different search intent behind it. Different keywords also come from different types of audiences. You will need to find the keywords that are relevant to your website and its pages. 

For example, if your eCommerce website sells sports shoes. Then keywords like “shoes for sports” and “comfortable sports shoes” are relevant for you. At the same time, you should ignore keywords like “office shoes” and “sell second-hand shoes”.

Some of the most common methods for eCommerce keyword research include

  1. Google Search Suggestions
  2. Google Related Searches Section
  3. Amazon Search Suggestions
  4. Google Keyword Planner

Step 3: On-Site SEO

Once you have the list of relevant keywords, you need to incorporate them into the website’s structure. The first order of business is to include the keywords in the website’s metadata 

You will have to put the right keywords in the title tags, headings, meta descriptions, and  alt text. Here you only focus on the most important keywords. You can use other keywords in the content. Page headings, titles, product descriptions, image captions, etc. give ample opportunities to place relevant keywords.

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Next you have to focus on the URLs of your web pages. You should create descriptive URLs that also include your targetted keywords. If you have several product categories, you should implement them in URLs also.

For example, if you are selling different types of sports shoes. Then you should create categories and subcategories for product pages. In this example, your URL structure would look something like this:

  • yourwebsite.com/sports-shoes/football
  • yourwebsite.com/sports-shoes/running
  • yourwebsite.com/sports-shoes/tennis
  • yourwebsite.com/sports-shoes/basketball

Each category and sub-category will help you target different keywords. You can further structure the URLs based on brands and product specifications. Such descriptive URLs are also helpful for the audience as they are more readable.

Step 4: Content Creation

After the architecture of the eCommerce website, you should focus on the content. You will need to evenly distribute the keywords throughout the content. Using a combination of long and short keyword phrases will help you break the monotony in the content. 

Content for product descriptions should be as detailed as possible. You can include information about the product’s features, advantages, uses, reviews, and so on.

Aside from product descriptions, you can also create detailed content for different aspects of your eCommerce brand. If you are using professional courier services for same-day delivery, you can create a blog to highlight this USP. 

You will not be able to fit in all the keywords on product and service pages. That’s why you also need to write blogs. Based on the keyword research you can create different blogs to target different searches.

With relevant blog content, you can attract a variety of audiences, improve internal linking, incorporate different keywords, and engage website visitors. Your blogs need to be informative, entertaining, and engaging.

The more content you have on your website, the more keywords you can target. As you start developing more content, you will also find more opportunities for link building.

Step 5: Link Building

Link-Building is an off-page SEO practice where-in you get other websites to link back to you. The links of your website on other websites are called backlinks. They are an important factor in search engine ranking as they are considered a sign of authority.

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There are numerous methods to improve the backlink authority of your website. You can write guest blogs for other websites and include a link to one of your pages in that blog. 

Another popular method for backlink building is through mentions on news websites. As press websites have high authority, their backlinks are very valuable. But, you will need something newsworthy to receive backlinks from the press. Otherwise, you will have to pay a hefty amount.

You can also create backlinks through product review websites and social media mentions. Although such backlinks do not carry much weight. You should also avoid backlinks that may have a negative impact on your website’s authority.

Customize the SEO Strategy for your eCommerce Goals

As each eCommerce business is unique, so is its SEO strategy. The ideal strategy for your eCommerce depends on a variety of factors. This guide has laid out the fundamentals for you. But, you will need to create an SEO strategy unique to your business.

You will have to consider your products, target audience, USPs, and so on. Each factor requires you to target different types of people. You will need to develop a different SEO strategy for the website and individual pages.

The most important thing to remember about SEO is that it is a marathon. Results may take time. But if you are making efforts in the right direction, you will surely increase organic traffic. 

Author Bio
Oliver Thyra is the head SaaS copywriter and content strategist at Your Marketing Digest. His intense passion for marketing and his engineering background in software engineering has made him a guy who understands how to sell software subscriptions with words. In his free time, Oliver enjoys quality time with his pets (he has got 4 golden retrievers!).

Why Starting a Business Should Be the Next Logical Step for Freelancers Who Want to Expand Their Offerings


Doing work online may be more of a side hustle than a long-term business opportunity. However, some freelancers have chosen to build their side hustle into a serious money-making machine. So if you’re contemplating investing in your career full-time by starting a small business, here are some guidelines to help you get started, courtesy of Design Web Louisville.

The Early Steps of Starting a Business

Of course, in the beginning, you’ll want to follow the necessary steps to get your business registered. Furthermore, you’ll have to choose what type of structure your business will have; you’ll probably need to apply for an Employer Identification Number to open a separate bank account to help you manage your finances better, as well as decide on an appropriate name for your new business, too. Also, don’t forget about the importance of drawing up a business plan so that you can monitor the steps you take towards growing your business.

Moreover, you may need to also invest in additional hardware and software to get your business operational in the right areas. You’ll want to prioritize developing a process for invoicing to collect payments promptly to cover your immediate expenses as they arise. Invoicing software can help get your invoices paid on time and can help you with your cash flow too so that you don’t fall behind on your own payments.

Marketing Your New Business

Marketing will be a crucial component for generating awareness for your new business in the beginning stages, where you’ll need the added exposure most. Indeed, there are many ways to go about this nowadays, including marketing on social media and designing a professional-looking website so that people can find your business online.

By creating informative, entertaining, and valuable content, you can build a loyal following of potential customers who are interested in what you have to say. And because they’ve already shown an interest in your brand, they’re more likely to make a purchase when the time comes. Cornerstone Content offers some tips and resources on content marketing.

You may also want to update your resume to detail your qualifications, skills, and accomplishments to potential clients. Use this resume generator to create an eye-catching customized resume that you can tailor to your design needs.

Hiring Extra Staff to Help Your Business Grow

Perhaps, you realize that you require additional assistance to help get your business off the ground. If, for example, social media marketing is not in your wheelhouse, then it may be worthwhile to look into hiring other professional marketing freelancers to help you with this vital task. Or maybe, you need to get the word out about your business, and having a separate lead generation professional on board would help. Again, it’s really more about determining where your strengths lie and leveraging these to grow your business further. Moreover, you’ll need to identify your weaknesses so that you can outsource these elsewhere if need be.

In conclusion, building a fully fledged business as a freelancer may seem like it’s not that far off from what you’re doing already. However, it might just end up growing your brand exponentially so that you can accomplish more and increase your earnings significantly as a result.

Design Web Louisville has affordable prices and payment plans so that any business can get themselves online. Call (502) 755-2633.

Image via Pexels

10 Effective Ways to Improve Your Online Presence in 2023

There are numerous ways to improve a strong online presence, regardless of the type of business you run. You can increase brand awareness, leads, and sales with a strong online presence. As we approach 2023, every business must prepare to take its internet presence to the next level. According to Google, 97% of customers conduct online research before visiting a local business.

In this article, we will discuss some ways every business should take to boost its online presence in 2023.

Here are the following 10 effective Ways to Improve Your Online Presence in 2023:

  1. Build an attractive and user-friendly website 

The value of having a website in 2023 cannot be overstated. The website makes it easy for visitors to understand what the business is susceptible to and the many ranges in which the web design company would be able to answer the client’s problems. Furthermore, it can tell the user about the work process, location, operational hours, contact information, and other customer facts. The primary catch is that the user should not just construct any site. It could be user-friendly and visually beautiful. Because consumers have high expectations, they will not waste their time on a low-quality, difficult-to-navigate website.

  1. Use Search engine optimization. 

SEO is a digital marketing strategy for enhancing the visibility of your business in search results. More individuals will be able to find your brand when your website ranks higher in search results. As a result, SEO can make a significant difference in your online presence.

To improve your site for SEO in 2023, spend time researching the most relevant keywords. After that, use the keywords naturally and appropriately in your headers, meta descriptions, blog content, social media messages, etc.

It would help if you also kept in mind the three most important factors of SEO:

  • SEO on-page
  • Technical SEO
  •  Off-page SEO

When done correctly, SEO will assist you in reaching more potential clients and increasing your online visibility.

  1. Maintain your online presence

A website will be required to create relationships with your clients effectively. It would help if you went where the people are, which is on social media these days.

Creating a profile or page on popular social media networks costs nothing. If you post updates regularly, you’ll have a better chance of reaching a larger audience than you would with only website traffic.

You’ll get endless free advertising if you generate material that your devoted consumers share with their profiles. Maintaining an online presence, particularly on social media, will assist you in developing relationships with potential consumers. You can utilize these platforms to respond to customer comments and answer queries.

  1. Using local directories

Local directories are frequently considered advantageous to local businesses, although this is not the case. They will benefit all firms. Local directories allow clients to check out a business without visiting the website.

If a web design company wishes to improve its internet visibility, it should build profiles in local directories such as Google.

The main advantages are that it is a low-cost exposure method that allows for free listing services. These provide access to millions of potential clients, increasing traffic and internet presence. Aside from that, local directories boost a company’s search engine visibility. It gives high-quality backlinks to websites.

  1. Post shareable and emotional content regularly.

Posting material your audience may share with friends is another way to boost your internet visibility. Sharing your material allows it to reach more people, increasing your internet presence. Nonetheless, most users will only share content that emotionally connects with them. Creating emotional and shareable content on your website and social media pages is critical.

  1. Invest in online advertising.

In the early stages of a small business, you’re unlikely to get much traction merely by hoping clients find your website via a search engine. Even search engine optimization (SEO) tactics might take months to implement fully.

With this in mind, many online business owners turn to pay-per-click advertising to reach out to potential clients. Assume your company sells athletic apparel. When a consumer enters the keyword “athletic wear” into a search engine, the search provider will display a small banner ad on the search results page.

Digital marketing is an investment. The advantage is that your advertising reaches a particular audience and is activated by the same types of keywords that you use in your search engine optimization approach.

  1. Explore guest posting

Guest blogging is creating a blog post on another platform’s blog. On the blog, the web design company must include a link to its website. Users who interact with the post on the other platform’s website may click the link and visit it.

Choosing a platform with diverse audiences is critical to increasing the website’s reach. These measures will increase a platform’s social media presence in 2023. However, tracking the platform’s analytics using various tools such as Google Analytics, SEMrush, and others is critical.

  1. Use email marketing

Even though email marketing is one of the oldest forms of digital marketing, it is still quite important today. Many internet users use email and check their inbox messages frequently. According to Optinmonster.com, almost 99% of email consumers open their emails at least once daily. So, if you can reach out to existing and potential clients via email, you will boost your online presence in 2023.

To optimize email marketing, you must develop an email list and craft distinctive subject lines and content. You must also send emails regularly without spamming your recipients.

  1. Connect with other businesses.

There is power in numbers. Join forces with other local businesses to share content and boost your visibility.

For example, if you work as a copywriter, you can consider guest posting on a blog for a web design company to discuss the intersection of your industries. If you have an authorization, you may use external links to direct readers to your website or landing page.

This strategy can be challenging because you want to avoid local firms that are competitors. Make sure you and the other small business owner agree on your target market and have a similar “brand voice,” which refers to how you communicate with your customers and readers.

  1. Create relevant content

You may improve your social media presence by providing content your followers will find engaging. The content you create is an excellent approach to establishing your brand and speaking authoritatively about the business or area you are passionate about.

What exactly constitutes “content?” It is all up to you. Common types of web content include:

  • Starting a blog
  • Video vlogs (“vlogs”)
  • Podcasts
  • Online brochures and e-books

When creating material, include a call-to-action (CTA). This means you’ll ask your readers to subscribe, contact you, or join up for your services.

Your website most likely has a content management system built in. If not, consider switching your website to a service that includes a content management system, such as WordPress. 

Conclusion

Maintaining your online presence should be a regular component for an Atlanta web design company. Evaluate your performance on various search engines regularly and make improvements as needed. This job should be as crucial to your business plan as checking your financial statements.