Designing a Real Estate Website that Generates Actual Leads

Edwin Deponte takes over our blog this month to discuss the real estate websites. Thanks Edwin!

Recent surveys observed that out of 6 million houses sold in 2017, 51% of the buyers found and purchased their dream homes online. It just shows how the real estate industry is expanding. And the sooner you start using a website to sell real estate, the better off you’ll be.

Still, starting your own real estate website and giving it a snazzy design and branding won’t be enough to help you thrive in the industry. You see, home buyers and sellers these days have particular expectations when it comes to real estate. You’ll need to add a few other components if you want your online real estate platform to generate leads, some of which are listed below.

Area Profiles

People rarely look properties up by state or city when visiting real estate websites and house-hunting; they check out communities and neighborhoods instead. Thus, your site needs to list out specific area profiles to make it easier for your potential clients to find what they’re looking for. Doing so will also give your website an advantage SEO-wise since the keywords, links, and videos you put on it can help your site become visible easier.

Agent Profiles

You also need to set aside a page for your profile. A real estate website is only as good and credible as the agent that represents it. Not only will real estate agents act as the face of your online brokerage, but they’ll also help your platform build relationships with your target audience (since it allows buyers and sellers alike get to know you better). Moreover, you can spruce your website up even further by including testimonials, listing active and sold properties, and adding your bio and contact info.

Integrated Community Data

Good real estate agents can sell you a home, but the great ones will offer you a lifestyle. By integrating community data and offering lifestyle in your real estate website, you’ll be able to gain an edge over your competitors. For example, if your platform lists a Tagaytay condo for sale, showcase to your target audience the schools, restaurants, and other notable spots nearby. That way, you’ll not only demonstrate your expertise regarding Tagaytay, but you’ll also be able to give your potential clients a glimpse of the lifestyle the condo can provide.

IDX and MLS Search

Integrating multiple listing services (MLS) and internet data exchange (IDX) search engines will help your real estate websites hold its own in the frontlines of the real estate industry. For one thing, it can combine all your multiple listing services into one seamless search engine. And for another, it can help visitors find open houses with community features. MLS and IDX will also help your target audience locate customized neighborhoods, as well as conduct a polygon search and have the results displayed cleanly with a side-by-side map view.

In Summary

For your real estate website to achieve success in the industry, you need it to generate leads regularly. By adding the components listed above, you’ll be able to drive, traffic, keep visitors engaged, and provide multiple points of conversion, allowing you to generate as many leads as possible.

Featured Image: Pixabay.com

Author’s Bio:


Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.

Reel Fly Girls

Samantha Heavrin came to us with her business idea – creating a website that could sell fly fishing gear to women, as well as being a resource for women who fish and love outdoor adventures. We were able to put together a great design that not only told her story, but sold her products.

Samantha put together a fantastic brand with Reel Fly Girls showing women who love adventure and recognize that being the best student, wife, mom or boss means taking time to care for themselves. The focus of the site was for selling fly fishing apparel, but the gear can be used for any outdoor activity, or even for a night on the town after the sporting fun.

Nationwide Services, LLC

Nationwide Services, LLC works with moving large machinery and entire factories, as well as dealing in scrap and other industrial services. We put together a website that would help boost their search presence and increase their reach to clients. Not only did we help Nationwide Services with a website, but we also helped conduct an SEO campaign that increased search ranking and their business online.

Our campaign is helping to increase the search ranking of the website, as well as increasing the position zero, meta data positions, and other business information for the business.

LaMancha 5k

We redesigned the front and back end on the LaMancha Critter Crawl 5k website so that it would function more smoothly and be easier to edit for everyone involved.

We put together the original LaMancha Critter Crawl 5k website a few years back, so it was time for a major renovation. We completely changed out the structure of the site, but we were able to keep all of the content that everyone was using on the site. This resulted in a smoother experience on a much faster-loading site. This also provided a backend so that the organizers of the race could update and maintain the site as they wished.

For event management websites, race websites, or any sporting event website, you can count on Design Web to win first place.

Dettman Law

We worked with Brian Dettman of Dettman Law to put together a great site that would work for his law firm. The site includes a large list of services he offers, each with its own landing page to increase specific SEO on the site for that particular keyword and/or keyword phrase. We also created a back end of the site for easy editing, addition and removal of posts, pages, and other content.

Review from Brian Dettman –
“From start to finish Jael and Sean were great. I hired them to create a new website for my law Firm. They were prompt, available, and responsive when I had questions or input. They didn’t try to tell me what I wanted, but instead helped game plan what I was looking for. I highly recommend them.”

Ways You Can Improve Your Website’s Customer Support System

Edwin Deponte takes over our blog this month to discuss the website customer support system improvements. Thanks Edwin!

It is no great secret that customers and clients always love good products and services most of the time. However, when things get a little too difficult, all they want is for a competent and high-quality customer support service.

There are a lot of ways in order for you to give your customers a superb support system that they need. For instance, you can use applications that promote support or have software like Kansas City’s Microsoft Dynamics CRM since more and more softwares are used to improve a company’s customer support system.

If you want to make your customer service the best, then here are some of the things that may help you achieve it.

Always hear your customers out

Customers use and contacts customer support for a reason: that is for them to be heard – whether they may be upset, disappointed, or needs help about something in your company’s services that they want to be addressed immediately. With this being said, always make it a point that you hear your customers out. No, they don’t want automated answers or scripted dialogues from you. Instead, they want to hear your side as to why they are experiencing difficulties or malfunctions from your company. By reacting nicely and honestly to their issues, they will trust you and your company that the issue that they are currently locked up to will be properly taken care of in no time. Remember that they want you to give them solutions and not reasons.

Give proper solutions, not unsolicited reactions

When a customer purchases and chooses your products or services, it only means that they trust you and your company more than your competitors. In addition, it also means that they have chosen your customer service experience and they are assured that you will give them a competent and high-quality service.

With this in mind, when they call you and asks for help and gives complaints about your product or services, never give them unsolicited reactions that will not solve the issue. Instead, explain to them thoroughly as to why they are going through that issue and then give solutions that will resolve it as soon as possible. By doing this, you are strengthening their trust in your brand, which in turn, makes them loyal to you as you are giving them the quality service that they paid for.

Take advantage of technology and use it wisely

It is with no doubt that technology is indeed everyone’s best friend in this time and age. In fact, more and more companies use technology to deliver their product and services to their customers. Sadly, some companies use this to make things easier from their end – not on the customer’s side.

With this being said, always use technology to your company’s advantage. For instance, make use of applications that most of your customers use such as:

  • Live video chat
  • Screen sharing
  • Branded links
  • Apps that provide support
  • Social Media

By using this, you are ensured that you are reaching out to your customers effectively, and at the same time, efficiently. As a result, you are not only delivering superb customer service, hence, you are also making your company the best among others.

Avoid giving scripted answers to your customers

One of the most common mistakes that customer service supports are doing is giving scripted answers or automated responses. Always remember that your customers want an active and a real participant in their problem-solving phase, not a robot or AI. As a matter of fact, customers don’t like and appreciate the mere fact that companies use this kind of technique, most especially when they are having difficulties and giving complaints about the product or service they purchased.

To avoid doing this, here are some tips that may help you when in this kind of situation:

  • Always be clear when you talk to your customer/s
  • Articulate properly
  • Use passive tones when talking with your customers
  • Stay friendly and enthusiastic with them

Moreover, try offering or doing something helpful to them. This will definitely make your customers’ experience more fun and enjoyable.

Key Takeaway

A customer support system is indeed one of the hardest and most challenging departments in a company. However, following these tips will ensure that you will be delivering high-quality support to your customers always.

Source of Featured Image: Envato.com

Author’s Bio:


Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.

Lincoln Heritage Council – Boy Scouts of America

We loved working with the Boy Scouts to put together a fantastic site for their Council that spans across Kentucky and Indiana. After winning the RFP against several local and regional firms, we started with a lengthy discovery process with Lincoln Heritage Council – Boy Scouts of America. We were able to put together a site with a very custom backend that all members are able to add and edit with varying degrees of access involved. We also put together a very complex svg map for finding your local council, no matter where you live in the region. The site was incredibly large, but we were able to put together well over 200 individual pages filled with content from the previous Expression Engine site. Once we were finished, the Boy Scouts had a great site that helped to organize and bring information to their local districts and packs.