Safai Foundation

Design Web worked with Safai Foundation to put together a website that detailed all the great work they are doing in Central and South America, but also here in Louisville, KY. We recently launched a teaser page for the Logan Street Market, which is under the Safai Coffee umbrella. Safai Coffee is working to better their local community and global community, so we designed and built a fantastic website with lots of interactive elements and curvy designs. The site allows for people to quickly and easily get information about what the Safai Foundation is and what they do for the people in Central and South America. The design of the site also guides the eyes down the page for more information with arrow animations and blending elements. The modular design of the site also allows for easy editing on the backend of the site as well. We also included plenty of video and interactive elements on the site to keep a visitor’s eyes on the site longer and decrease bounce and exit rates.

We’re very excited to see the future of not only the Logan Street Market, but also the Safai Foundation and all the other Safai projects in the works!

Design Web Is Now The Only MailChimp Partner In Kentucky And Indiana

Looking for a great digital marketing agency that can boost your email campaign to EPIC proportions? Look no further than Design Web, the only MailChimp Partner in Louisville. Our email campaigns can get your sale, event, press release, or other news into the hands of your subscribers… and have them actually open the email and click-through to your site. With catchy subject lines and beautiful email designs, we can increase your open rates and click through rates to boost conversions on site. We love putting together email campaigns with custom-coded templates, just like we’ve done for Target, AT&T, Terminix, Wal-Mart, and many others.

Not a fan of MailChimp? We can also put together email campaigns using Constant Contact, Infusionsoft, or any other newsletter service. We can also put together custom campaigns without the need for a CRM or newsletter service.

Need a mailing list to send to? We can help with that too. We have great mailing list generator services that you can use to start building your list. Reach out to us at info@designweblouisville.com to find out more.

Saint Mary Academy

Saint Mary Academy is a school located in eastern Louisville, KY. They came to us with a need for a web site redesign. Saint Mary Academy needed a way for students, parents, teachers, and other community members to get a lot of information quickly and easily, as well as for their staff to be able to update the website easily. We worked with Saint Mary Academy to put together a simple design that would be easy to navigate, but still provide great user interaction and user experience. The site has lots of interactive elements and allowed for online registration, which made it incredibly easy for parents to sign up new students to the school. We loved working with Saint Mary Academy and look forward to the future of their school.

Why Should Your E-commerce Site Be Optimized?

When was the last time you reviewed and optimized your e-commerce site? If it’s been more than a year or two, it’s probably time to check in and tune up your site. All the work that you do to bring traffic to your site is wasted if people find its appearance dated or don’t have a good experience. You want people to glide effortlessly through your sales funnel, not meander or get lost in loops that don’t lead them where you want them to go.

Your brand has probably evolved since you built your site, and you want to embed your current branding deep in every corner of your website — including the product pages and shopping cart. But even if your brand hasn’t evolved much since you last optimized your site, the internet probably has. Your customers are comparing their experience on your site to their experience on e-commerce giants such as Amazon and Wayfair, and they have high expectations that can’t be met by technology from three years ago.

Check out this infographic on e-commerce optimization for a quick overview of the importance of optimization. The graphic covers a range of topics from how to tell if your site needs optimization to which optimizations are most commonly needed. It also discusses building optimization into your business model and includes a concise list of items to review on your site. If you’re looking for more detailed information, download this free e-commerce optimization whitepaper from CopyPress.

You can also learn more about Sales Funnels here – https://funnelengine.com/sales-funnel-examples

Louisville Physical Medicine

Dr. Louie Williams came to Design Web for digital marketing and a website for his physical medicine practice. He was establishing a new business and needed assistance with a new website, social media, email, and Google Maps. We were able to wrap everything up in a nice package and delivered a fantastic product that patients could use to find his office and register for treatment.

PATH Coalition of KY

PATH (People Against Trafficking Humans) Coalition of KY needed help with their digital marketing, so they came to Design Web to get launched on the internet. We were able to not only put together a great site, but also other print marketing materials as well. The website was able to give all of the relevant information needed for their non-profit while maintaining the look and feel of their brand. We also helped them put together custom email addresses for everyone in their organization. They now have a presence on the web that showcases the great cause they represent.

Design Web Louisville Now Offering Beacon Marketing

Beacon Marketing

Want to target all those people walking outside your store? Did you know you could be sending them notifications of sales or discounts at your store as they walk past? That’s beacon marketing! Beacons are also great for trade shows, events, or conventions. You can carry a beacon around in your pocket and send your website out to all the people at your event, through their phone. It’s a simple, cheap, and non-invasive way to market your products as people attend an event… and you don’t even have to set up a booth to do it!

Inexpensive marketing solutions

Beacon marketing is an inexpensive marketing solution. Anyone who has a cell phone will receive your beacon marketing. Imagine being at the Kentucky International Convention Center or Fairgrounds at an event, or even at Waterfront Park, a street festival in Nulu or the Highlands, or even walking the streets of Downtown Louisville, and being able to communicate a sale, product, services, or even yourself to everyone within a 100 foot radius! That is the power of beacon marketing.

marketing beacons

Beacon marketing is simple and easy. The gurus at Design Web can set up a beacon in less than a day and have it to you, ready to market to everyone around you… for less than $100!

Beacons for trade show marketing

Imagine setting up your booth at a trade show and not only marketing to the people who walk past your displays, but also people in 3-4 aisles over. All of them receiving a direct notification to visit your website, or directions to your booth for more information, or even a message saying that they can sign up for a contest at BOOTH 343.

How does it work?

Beacons send out messages to cell phones via Bluetooth, which are received as non-invasive notifications to a nearby user. The notification looks like this:

beacon marketing notification

When the user opens the notification, they can be given either a text message with a sale notification, info about your company, or they can be directed to your website or a landing page.

beacon marketing notification expanded

You can track all of your analytics and click conversions to ensure the beacons are doing their jobs. Beacons can be easily updated and edited at any time to reflect new sales, services, events, or products (so you aren’t stuck with one beacon per sale).

Event Marketing

Are you an event planner or organizer? Imagine being able to send out push notifications to your event attendees every 15 minutes! Want to alert everyone to a new band going on stage? You can do that. Imagine being able to include a value add-on (or up-sell) to your vendors and merchants at your event of advertising their booth and location to every event attendee within 100 feet of a beacon. Multiple beacons can be included to cover the entire event location!

Get in touch TODAY and we can talk about beacons, web design, digital marketing, and MORE!

I want a beacon

Intrepid Leadership Group

Kurt with Intrepid Leadership Group teaches leadership, strategic planning, inspiration, ethics, and team building with Veterans and Special Operators. He needed a way for students to not only register for his classes, but also get information about his courses. We were able to put together a website that promoted his business to businessmen, teens, and other team-building groups. Intrepid Leadership Group now has a website that captures leads and promotes the great work that they do.

Safai Logan Street Market

The folks at Safai Coffee are opening a brand new market in Shelby Park in Louisville, KY. They came to us with a need for a landing page to direct people to while they work on opening their market. We put together a great landing page for them that is helping connect them with vendors and other people who need information about the market. The site is full of movement and green colors to reflect the “green” sustainable nature of the market. We love this website and the concepts behind the market!

El Caporal

This was a delicious rebranding and redesign project!! Fabian with El Caporal, The Ville Taqueria, and Del Blanco Cheese came to us with a need for a website update for his authentic Mexican reastaurant. We were able to put together a bright, colorful website with full interactive menu that matched his design ideas exactly. Our affordable website options are perfect for small businesses, new restaurants, and more! Call us today to get a quote for your business website.