Dr. Louie Williams came to Design Web for digital marketing and a website for his physical medicine practice. He was establishing a new business and needed assistance with a new website, social media, email, and Google Maps. We were able to wrap everything up in a nice package and delivered a fantastic product that patients could use to find his office and register for treatment.
PATH (People Against Trafficking Humans) Coalition of KY needed help with their digital marketing, so they came to Design Web to get launched on the internet. We were able to not only put together a great site, but also other print marketing materials as well. The website was able to give all of the relevant information needed for their non-profit while maintaining the look and feel of their brand. We also helped them put together custom email addresses for everyone in their organization. They now have a presence on the web that showcases the great cause they represent.
Want to target all those people walking outside your store? Did you know you could be sending them notifications of sales or discounts at your store as they walk past? That’s beacon marketing! Beacons are also great for trade shows, events, or conventions. You can carry a beacon around in your pocket and send your website out to all the people at your event, through their phone. It’s a simple, cheap, and non-invasive way to market your products as people attend an event… and you don’t even have to set up a booth to do it!
Inexpensive marketing solutions
Beacon marketing is an inexpensive marketing solution. Anyone who has a cell phone will receive your beacon marketing. Imagine being at the Kentucky International Convention Center or Fairgrounds at an event, or even at Waterfront Park, a street festival in Nulu or the Highlands, or even walking the streets of Downtown Louisville, and being able to communicate a sale, product, services, or even yourself to everyone within a 100 foot radius! That is the power of beacon marketing.
Beacon marketing is simple and easy. The gurus at Design Web can set up a beacon in less than a day and have it to you, ready to market to everyone around you… for less than $100!
Beacons for trade show marketing
Imagine setting up your booth at a trade show and not only marketing to the people who walk past your displays, but also people in 3-4 aisles over. All of them receiving a direct notification to visit your website, or directions to your booth for more information, or even a message saying that they can sign up for a contest at BOOTH 343.
How does it work?
Beacons send out messages to cell phones via Bluetooth, which are received as non-invasive notifications to a nearby user. The notification looks like this:
When the user opens the notification, they can be given either a text message with a sale notification, info about your company, or they can be directed to your website or a landing page.
You can track all of your analytics and click conversions to ensure the beacons are doing their jobs. Beacons can be easily updated and edited at any time to reflect new sales, services, events, or products (so you aren’t stuck with one beacon per sale).
Are you an event planner or organizer? Imagine being able to send out push notifications to your event attendees every 15 minutes! Want to alert everyone to a new band going on stage? You can do that. Imagine being able to include a value add-on (or up-sell) to your vendors and merchants at your event of advertising their booth and location to every event attendee within 100 feet of a beacon. Multiple beacons can be included to cover the entire event location!
Get in touch TODAY and we can talk about beacons, web design, digital marketing, and MORE!
Kurt with Intrepid Leadership Group teaches leadership, strategic planning, inspiration, ethics, and team building with Veterans and Special Operators. He needed a way for students to not only register for his classes, but also get information about his courses. We were able to put together a website that promoted his business to businessmen, teens, and other team-building groups. Intrepid Leadership Group now has a website that captures leads and promotes the great work that they do.
The folks at Safai Coffee are opening a brand new market in Shelby Park in Louisville, KY. They came to us with a need for a landing page to direct people to while they work on opening their market. We put together a great landing page for them that is helping connect them with vendors and other people who need information about the market. The site is full of movement and green colors to reflect the “green” sustainable nature of the market. We love this website and the concepts behind the market!
This was a delicious rebranding and redesign project!! Fabian with El Caporal, The Ville Taqueria, and Del Blanco Cheese came to us with a need for a website update for his authentic Mexican reastaurant. We were able to put together a bright, colorful website with full interactive menu that matched his design ideas exactly. Our affordable website options are perfect for small businesses, new restaurants, and more! Call us today to get a quote for your business website.
Samantha was starting a new business for her mental health therapy practice, Total Restoration Group Louisville. She came to us and we were able to put together a simple website that promoted all of her services and targeted her audience. The site is set up to funnel visitors to goal conversions while maintaining design aesthetic. The cool slanted background adds to the design and draws the eye down to the contact forms, increasing goal conversion and appointment setting.
Becky and Lisa from Spencer County Physical Therapy were in need of a website redesign. We put together a simple, yet informative, website to show off all the great work they do with physical therapy. The great thing about websites and the internet is that small businesses can compete with larger corporations, and we were able to create a site for Spencer County Physical Therapy that put them on an equal playing field with larger hospital networks in the region. If you need help with your site, or want to put your new business on the internet, contact us for quick, affordable, and helpful service.
When was the last time you reviewed and optimized your e-commerce site? If it’s been more than a year or two, it’s probably time to check in and tune up your site. All the work that you do to bring traffic to your site is wasted if people find its appearance dated or don’t have a good experience. You want people to glide effortlessly through your sales funnel, not meander or get lost in loops that don’t lead them where you want them to go.
Your brand has probably evolved since you built your site, and you want to embed your current branding deep in every corner of your website — including the product pages and shopping cart. But even if your brand hasn’t evolved much since you last optimized your site, the internet probably has. Your customers are comparing their experience on your site to their experience on e-commerce giants such as Amazon and Wayfair, and they have high expectations that can’t be met by technology from three years ago.
Check out this infographic on e-commerce optimization for a quick overview of the importance of optimization. The graphic covers a range of topics from how to tell if your site needs optimization to which optimizations are most commonly needed. It also discusses building optimization into your business model and includes a concise list of items to review on your site. If you’re looking for more detailed information, download this free e-commerce optimization whitepaper from CopyPress.
For the love of short stories, I’ll go ahead to say, “yea, there is a goldmine in influencer marketing”. As a matter of fact, it is a relatively untapped goldmine. While the majority of internet business owners are channeling resources into driving traffic from SEO and social media ads, the minority are reaping the rewards of affordable influencer marketing.
You might be asking “what is influencer marketing?” Influencer marketing is a form of digital marketing where internet business owners (mostly those with products to sell) hire highly influential social media users to promote their stuff to their followers or audience. It’s similar to paying an email marketer with a large email list to blast emails about your business his contacts for a fee. Like every other form of internet marketing, you must find a winning strategy to reap the full benefits of influencer marketing.
MOST COMMON FORMS OF INFLUENCER MARKETING
Nearly every social media platform allows the upload of multimedia content — including videos. Influencer may upload a testimonial video explaining and narrating a sales-oriented description of product or services being advertised. This strategy works effectively since videos are maybe the most contents out there. The use of testimonial videos is usually the priciest form of influencer marketing.
This is the most common form of influencer marketing and is often less expensive. All it takes here is a shout out to the product, service, website or social media page of the client. It comes as a text post for Twitter & Facebook, or picture post for Instagram. Shout outs are good for a low budget campaign.
RECOMMENDED STRATEGIES TO ADOPT
Research The Influencer’s Followers/Audience
So much as influencer marketing can guarantee engagement, you do want to make actual sales. If you hire an influencer with followers over 40 years of age and advertise fidget spinners, you’ll get views but maybe zero sales. Age range is just one of many factors to consider; gender, interests and hobbies all count here. An easy way to find this out is looking into the public profile of prospective influencer, his followers probably like what he likes. So, as much as you can, do a quick research into prospective influencer’s followers to see if you are a good fit.
Let the Campaign Run A Little While
This is important if you’re just getting into influencer marketing. Shell out a few bucks to let the campaign run for a while, at least, a week. While you’re at it, be on the lookout for days and hours that sell better than others. This knowledge will come in handy in helping you spend more effectively in the future.
Remember how we started off saying influencer marketing is relatively untapped? It means unlike most opportunities on the internet, there is no sign of saturation yet. It is totally affordable and effective. There’s no harm in exposing your business to an extra source of traffic.
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