Why Is User Experience Important For Digital Marketing Success?

One of the most important aspects of your business are the customers. Remember that without customers, your business will have nothing, which is why you need to focus on customer experience!

Today, consumers have become more demanding (in good ways), and they won’t settling for less, whether it’s products and services, content, and/or experiences. If they don’t get what they want and need, then they’ll most likely look for another company that can offer them more. In fact, it shows in studies, with 79% of users leaving websites if their content is NOT optimized.

But wait, there’s MORE! If you want to learn more about the importance of customer experience for digital marketing, read on!

The Importance of Positive User Experience for Digital Marketing

Customer experience in digital marketing isn’t just about website design and producing cute-looking site pages. Unfortunately, some businesses still overlook customer experience, thinking that a cute design and their products will draw them in.

Sorry to burst your bubble, but there’s more to customer experience than that, and this is why you need to start focusing on it and how to do so:

  1. It Isn’t Just About Interface

A common misconception on customer experience is that the only thing that matters is the interfaces’ beauty. It is a part of good customer experience, but it’s just a small part of a larger aspect.

Customer experience is about the relationship between technology and people. You also need to identify and design the relationship, which is why focusing on user experience is more important than just the aesthetics of your page.

Even with the most beautiful webpage, if you don’t focus on user experience, then they won’t end up staying or taking action. It should not only be attractive but with meaning, having interactive elements and easy-to-read features.

  1. Customer Experience Touches Your Products Itself

Without proper customer experience, your digital marketing efforts are almost useless, and vice versa. The difference between both customer experience and digital marketing is this: Design refers to making things people want, while marketing has people want things.

Combine both, and you’ll see that user experience would touch the product and it isn’t just about good promotion.

Customer experiences are driven by design, with user experience designers asking the reason why people decide on products. This can help designers collaborate with marketing teams properly, optimizing campaigns and designs for customers to enjoy and take action from. Thanks to user experience designers, digital marketers will have more valuable information to sell products effectively.

  1. Experience Already Happens: Design Is Crucial

People will have experiences with products you promoted, no matter if you’ve already included it in your marketing plan. The most crucial form of marketing done for businesses would happen outside the channels you market to, which is customer experience.

Digital marketing focuses on channels you reach customers though, but they are just people that have a need, which products should address. People don’t have channels and rely on business logic that explains what their products and company is all about. As a result, they are informed but they know more about the business’ capability rather than why they need a product.

User experience designers can help balance out better design while still informing them about your products.

  1. Utilizes Different Research Approaches

Digital marketing may not generate a lot in terms of research, as it focuses more on numbers for fixed products. That’s where user experience comes along, which focuses on identifying and understanding the REAL need of humans, which can be solved using appropriate products. That way, it can frame problems or situations, which can be assessed qualitatively and quantitatively.

With both market and user experience research, they complement one another, which generates human value for your customers while still making your business discoverable. Marketing research will help you find more customers while customer experience will help you discover what they need for them to take action with your products or services.

  1. Subsume Today’s Digital Marketing

The social side of the Internet has changed marketing in so many ways. What was just something for broadcast media evolved to something that helps contribute to communities and communicate to millions worldwide?

Because of this, the Web is now an opportunity for businesses to create real value to customers. When products are part of social media, interactions will be now between people and products, with customer experience having a huge impact on it. It’s why customer experience is crucial to look into, or you won’t end up being relevant on today’s social channels!

  1. What You Should Start Doing

Now that you’re familiar with why customer experiences are important for digital marketing, what can you do to improve it? Here are some tips to follow:

  • Create an effective landing page design, with all the information they need and can read hassle-free. The content should be engaging and new, with options to review and share it to others.
  • Optimize your website and its pages for mobile use, adjusting its design to make it easier to read no matter what device accesses it.
  • Your website should load completely in less than three seconds, which is a huge factor in customer experience in digital marketing. If users have to wait for a webpage to load or it isn’t optimized for their device, then they are more likely to exit and choose another option.

Wrapping It Up

The digital world evolves by the day, with technology advancing and trends changing. With all these in mind, staying updated and thinking of your customers is imperative for more success in the business. As long as you’re equipped with the right knowledge and tips, your digital marketing strategies will surely flourish.

I hope that these reasons why user experience is important in digital marketing helped you out. So begin looking into proper marketing tactics and hire a Brisbane Marketing Company to help you out now!

9 Website Crawling Factors to Understand the Technical Growth of Your Website

Getting pages to rank high on search engines has become quite an arduous task nowadays. And a crucial part of getting this done involves the use of crawler bots. These applications are required to access and index important pages on a website as quickly and efficiently as possible.

Because of the stiff competition among sites, crawler bots spend less time on websites that are difficult to search through. Consequently, such sites rank lower than they should. Hence, a crawl-friendly site is great for SEO. According to Joel House Search Media, here are the nine crawl-influencing factors that affect the technical growth of your website.

  1. Website crawlability

First of all, you want your site to be crawlable. This means your site should be accessible to search engine bots as often as possible. The first thing to check for is the robot’s exclusion standard file on your site (usually Robots.txt).

Web crawlers first come in contact with these files, and they determine which areas of it will be accessible or not.

The Robots.txt file that determines the access to crawl certain pages may seem like a bad thing, but it is not. The only problem is that it may be misused. It can give access to specific crawlers and improve their efficiency at your site’s detriment. You do not want potentially indexable pages on your site denied access to a web crawler.

Unless you restrict some pages to crawlers, there are only but a few reasons your pages are not indexed or given a low priority by crawlers.

  1. Number of crawled pages

After finding out what the crawlability of your site is, you need to keep track of the number of crawled pages regularly. Any page which is not crawled will not get indexed.

  1. Indexable URLs/ indexability

Indexation is necessary for your site to attract traffic, and the quality and quantity of indexed pages are crucial to its growth. Here;

  • You need to know how many indexable pages/URLs you have and if they are the desired ones.

  • You do not want web crawlers to waste valuable time and resources crawling on pages that won’t be indexed at all. The sooner you find the non-indexable pages on your site, the better.

Using flash content on a website requires caution. A link or content in a flash element will most likely not be indexed at all. Therefore, you shouldn’t use them on your website. And the same goes for HTML frames. They are poorly indexed on sites, and they should also be avoided.

Make sure there are no pages with denied access like those with a 403-status code. Pages like this waste crawl budget, and the best way to remedy such situations is to mark them as no-follow links.

  1. Wrong redirects

Redirections, such as a redirect loop (when two pages direct to each other),wastes crawl budget. Another abuse of this tool is using temporary redirects like 302 or 307 codes. They require crawlers to revisit the first page repeatedly, which wastes the budget. Permanent redirect (a 301 redirect) should be used when the original page doesn’t need to be indexed.

  1. Interlinked web pages.

Web crawling softwares follow links from pages for a more in-depth and effective search. For this reason, you should interlink all pages appropriately to ensure a thorough crawl on your site. You may have seen this a lot on other sites where new content is linked in old related ones.

In interlinking, the essential pages on your site shouldn’t be more than three clicks away from your homepage. Web pages that aren’t linked to other pages (called orphaned pages) should also be sorted out. Orphaned pages are difficult to find by people and bots, and broken links waste crawl budget.

  1. Website speed

No one enjoys waiting for what seems like an eternity for a page to load. Every second counts even for a bot when crawling your website. The faster your pages load, the quicker and more efficient the bot is on your site. Load speed has recently become a factor for ranking a site.

The goal is for your site to be as cooperative as possible with any crawler visiting. If one spends too much time going through large data files, there won’t be time for it to visit other pages. A quick load speed will make your site grow through the ranks. In a nutshell, you want your site to be responsive, friendly, and prompt.

Powerful tools like Google Pageinsights can help you measure how fast your page(s) load on both desktop and mobile.

  1. Sitemaps

Creating and submitting sitemaps is a quick way of making your site discoverable by web crawlers. They help bots view all the critical pages on your site and how they are linked. It is essentially a map for web crawlers.

Ascertain that all your important pages are included in the sitemap, excluding all the ones you don’t want to be indexed.

Lastly, make a quick review of your sitemap. It should follow the right format and XML protocols. Use open-source tools to help your sitemap analysis in discovering broken and orphaned URLs.

  1. Servers

Server errors can prevent crawlers from accessing your site. A 5xx error status code is an excellent example. Also, an overloaded or misconfigured server can stop your site from responding to bots and users.

  1. Canonicalization

Duplicate content is commonly found in websites, and it has its perks. Unfortunately, having copied webpages may not be suitable for your site. Duplicate content reduces crawl rates and lowers your ranking. Even if you set a canonical tag on duplicated pages, a bot will crawl through all the pages before indexing any of them.

If you need to have duplicate pages, keep them to a minimum. Also, make certain pages without unique content, and new links should not be accessible to crawlers. Permanent redirects and Robots.txt file can be used to fix this.

In conclusion

There isn’t one single method to make your website crawler-friendly. Every site can become much better if you get down to work on it.

Nothing is stopping your site from topping the list, so use tools and take the steps outlined above to grow your website technically.

7 Best SEO Strategies For Startups to Optimize Ranking

One of the most interesting marketing statistics shows that almost 100% of online experiences would start with a search engine. Furthermore, your ranks from searches are dependent on your domain authority, which is then very dependent on SEO, or search engine optimization.

That’s why it’s crucial to invest in your business’ SEO, no matter if you’re a startup or an established business. No, you don’t need to spend thousands of dollars on it, you just need to know what factors are crucial and how to strategize well. How?

Read on as I show you seven SEO strategies startups can use for better ranking.

Best SEO Strategies for Startups to Optimize Ranking

While some startups think that SEO is a waste of time and resources, think again. It shows a host of benefits and will prove to be your success when done correctly. With that said, here are good ways you can optimize your ranking and gain traction:

  1. Create High-Quality Content

Content is KING when it comes to improving your SEO and conversion rates. Search engine algorithms and bots prioritize high-quality content, as this entices readers to your page and have them stay for longer times.

Note that the longer people stay and navigate around your website, the better! It isn’t just because they’re interested in what you’re offering, but also because it boosts SEO rankings, which places your website even higher up the ranks. The longer readers stay on your page, the stronger the message you send to search engines, indicating that your content is worth showing to other searchers.

Make sure that you publish relevant high-quality content consistently and on schedule. This has new and old readers visiting your website, which improves your ranking even as a startup.

  1. Use the Relevant Keywords

You can provide the best content but how can searchers see it without keywords? Without the proper use of keywords, bots can’t rank your webpage well, since users depend on keywords to make their searches.

That’s why you need to understand the way your target audiences use search engines and what they’re searching for. Discover the keywords your audience uses which are also relevant to your industry and niche. You can find identify relevant keywords with helpful tools such as Google Keyword Planner and Google Trends.

When you have gathered relevant keywords to use, create content around these. Just make sure that your content stays high in quality rather than to just stuff the keywords. You’re making content for people, not search engines says “Joel” founder of Joel House Search Media!

  1. Start Focusing on Local SEO

Local SEO utilizes keywords that are specific to your area of business. For instance, you have a startup in California and your target audience is from the area, so you should use keywords which contain the word “California.” If you’re a bakery in California, then you can rank and include keywords like “California bakery” into your content and website.

That way, you can rank for location-specific searches and terms better. This increases your chances of showing up in search results pages from relevant people interested in visiting your business.

  1. Improve Website Speed

Nothing can irritate a web user better than slow-loading webpages. I’m sure you can relate to that, and what do you do if webpages take forever to load? You close it and find another faster website that provides similar information!

Studies show that up to 40% of searchers leave websites that take longer than three seconds to load. Because Google prioritizes user experience as much as content, your website speed is crucial to rank higher.

You can optimize your website speed by using tools like Google Page Speed Insights or Google Analytics.

  1. Work on Backlinks and Outbound Links

Have you ever wondered why a lot of content contains links from their own website or other authoritative sites? It wasn’t just there by chance, but for SEO purposes, as links can help improve your search rankings.

Backlinks allow search bots to crawl through your site easier, which is why the more QUALITY backlinks there are, the better. It would also increase the time readers spend on your website and assure them your content is backed up by relevant studies. Link to other relevant content within your website as well to have readers look around longer.

  1. Begin Using Header Tags

When you read through content, don’t you just hate seeing a long wall of text without any headings and subheadings? It makes the text extremely difficult and confusing to skin through!

When making quality content, it isn’t just about what it contains, but the structure of it. This affects the udder’s reading experience, encouraging them to look into what more you have to offer. So start breaking up your content into headings and subheadings, which improves user experience and search rankings.

  1. Fill Out Your Meta Descriptions

First impressions matter, even when looking for relevant blog posts to read. The first thing you see on search engine pages are the webpage’s title and meta description. Think of it as a short excerpt from the content to explain the gist of your post.

Unfortunately, many people don’t fill up the meta description, showing the first few lines from their website instead. However, it’s better to give them an enticing sneak peek to entice people to click YOUR website rather than the many others on search results pages!

Wrapping It Up

No matter if you’re a startup or huge business, you need SEO if you want to establish your online presence. Without it, you won’t be able to accomplish goals and receive potential traffic! If you don’t have the time, SEO companies like Design Web can help you out!

I hope this article on the best SEO strategies for startups gave you an idea of what you can do. So don’t wait any longer and implement any of these tips to your business now.