It’s hard to find something more important in the web design than the main page of the site, as it is responsible for plenty of important things.
Will the user stay here, will one like services provided, will the company be interesting to the potential customer? The main page creation is of great importance. The first impression of the entire online resource and the user’s desire to stay or leave depends on it.
Now, browse the main page of your site again and think about whether it creates the right impression? Below you will find some recommendations, but still, there can be no single recipe suitable for anyone.
Let’s delve into the details of the golden principles of login page design!
Why Is It So Important?
You will not have a second chance to make the first impression. There will be no further possibility of convincing a visitor that your company is a solid and promising entity if the home page is mediocre.
The main page is an opportunity to tell the potential customer who you are, what you offer, why you are better than competitors. Being the face of the online resource, it performs several critical tasks:
- Informative – shows the visitor where one got to, what the company does, what services are offered;
- Guiding – with the help of a menu and active buttons, it allows the user to navigate in search of information one is interested in quickly. This makes the website clear and more understandable;
- Sales – increases profit by demonstrating company advantages, goods or services, benefits, and bonuses;
- Communicative – allows customers to interact by use of integrated social networks, online assistant functions, or feedback forms.
The main page performs the tasks of the landing page. It should have a logical structure and various convenient tools. The only thing that distinguishes the main page from the landing one is a more significant amount of content and functionality.
What Should a Visitor Find on the Main Page of a Site?
As statistics shows, visitors spend no more than 15 seconds before leaving uninteresting resource. But how to make it engaging enough? Correctly submit information and answer all the questions a potential customer may have at once.
The importance of great, engaging and informative content goes without saying in today’s world. Thus, if you do not feel like there are enough skills to add catchy materials on the site, better contact the professionals. You can hire a person or the whole team, outsource the task or turn to help me write my essay services. In the war for customers, the ends justify the means.
Here are the main points to be covered on this particular page.
Who Are You?
Give your visitor a loud and clear answer about what kind of company you are and what is your name, sphere, and the product. Do not make your potential client wander around the page in search of answers.
Indicate the name of the company clearly and place a well-thought-out logo at the top of the page in the most visible place. Usually, it is in the upper left corner or in the middle. This requirement is relevant for all sites, regardless of the purpose.
What Does Your Company Do?
Do not create any intrigue – immediately tell a user what you do. A person must understand whether one is in the right place and how to take further actions.
It does not matter if you sell goods or provide intangible services – tell the visitor about it. You can present this information in different ways.
One of the most effective ways is to do this by adding a brief description of the activity placed in the banner near the logo.
What Does Your Company Offer?
The answer to this question should be visible at once. It does not matter whether it’s a large website with hundreds of pages or a small resource designed for the promotion of several services.
Make the user see what is being offered. Take out the main elements and make the visual part of the page out of them. If this is an online store, then demonstrate a few products or a catalog.
Do not forget about the convenience of the page. It is impossible to provide data on all goods and services offered by the entity using one page only.
Therefore, it is necessary to work out the navigation system convenient for the user.
Why Should Customers Trust You?
Blocks presenting particular advantages will help to answer this question. There you can show the main benefits of your company that the customer will receive. Also, do not forget about clients’ reviews, company ratings, etc.
It is crucial to make the visitor feel that one is at the resource of a reliable company that performs efficiently and responsibly. Therefore, all the information that strengthens the brand of the company should be presented on the main page.
What to Do Next?
Do not force the customer to look for ways of how to proceed with further action, but give a hint on what to do next. Place navigation buttons that help the client to navigate to another page.
These buttons should be on each page for a convenient relocation between them. Create the necessary links if you want to make a popular website comfortable for each user.
The most important part about the login page design in that there can be no multipurpose structure and content. Each homepage is as unique as your business is.
It should correspond to the target audience, speak the same language it does, and allow the user to feel confident and comfortable.