Designing a Real Estate Website that Generates Actual Leads

Edwin Deponte takes over our blog this month to discuss the real estate websites. Thanks Edwin!

Recent surveys observed that out of 6 million houses sold in 2017, 51% of the buyers found and purchased their dream homes online. It just shows how the real estate industry is expanding. And the sooner you start using a website to sell real estate, the better off you’ll be.

Still, starting your own real estate website and giving it a snazzy design and branding won’t be enough to help you thrive in the industry. You see, home buyers and sellers these days have particular expectations when it comes to real estate. You’ll need to add a few other components if you want your online real estate platform to generate leads, some of which are listed below.

Area Profiles

People rarely look properties up by state or city when visiting real estate websites and house-hunting; they check out communities and neighborhoods instead. Thus, your site needs to list out specific area profiles to make it easier for your potential clients to find what they’re looking for. Doing so will also give your website an advantage SEO-wise since the keywords, links, and videos you put on it can help your site become visible easier.

Agent Profiles

You also need to set aside a page for your profile. A real estate website is only as good and credible as the agent that represents it. Not only will real estate agents act as the face of your online brokerage, but they’ll also help your platform build relationships with your target audience (since it allows buyers and sellers alike get to know you better). Moreover, you can spruce your website up even further by including testimonials, listing active and sold properties, and adding your bio and contact info.

Integrated Community Data

Good real estate agents can sell you a home, but the great ones will offer you a lifestyle. By integrating community data and offering lifestyle in your real estate website, you’ll be able to gain an edge over your competitors. For example, if your platform lists a Tagaytay condo for sale, showcase to your target audience the schools, restaurants, and other notable spots nearby. That way, you’ll not only demonstrate your expertise regarding Tagaytay, but you’ll also be able to give your potential clients a glimpse of the lifestyle the condo can provide.

IDX and MLS Search

Integrating multiple listing services (MLS) and internet data exchange (IDX) search engines will help your real estate websites hold its own in the frontlines of the real estate industry. For one thing, it can combine all your multiple listing services into one seamless search engine. And for another, it can help visitors find open houses with community features. MLS and IDX will also help your target audience locate customized neighborhoods, as well as conduct a polygon search and have the results displayed cleanly with a side-by-side map view.

In Summary

For your real estate website to achieve success in the industry, you need it to generate leads regularly. By adding the components listed above, you’ll be able to drive, traffic, keep visitors engaged, and provide multiple points of conversion, allowing you to generate as many leads as possible.

Featured Image: Pixabay.com

Author’s Bio:


Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.

Ways You Can Improve Your Website’s Customer Support System

Edwin Deponte takes over our blog this month to discuss the website customer support system improvements. Thanks Edwin!

It is no great secret that customers and clients always love good products and services most of the time. However, when things get a little too difficult, all they want is for a competent and high-quality customer support service.

There are a lot of ways in order for you to give your customers a superb support system that they need. For instance, you can use applications that promote support or have software like Kansas City’s Microsoft Dynamics CRM since more and more softwares are used to improve a company’s customer support system.

If you want to make your customer service the best, then here are some of the things that may help you achieve it.

Always hear your customers out

Customers use and contacts customer support for a reason: that is for them to be heard – whether they may be upset, disappointed, or needs help about something in your company’s services that they want to be addressed immediately. With this being said, always make it a point that you hear your customers out. No, they don’t want automated answers or scripted dialogues from you. Instead, they want to hear your side as to why they are experiencing difficulties or malfunctions from your company. By reacting nicely and honestly to their issues, they will trust you and your company that the issue that they are currently locked up to will be properly taken care of in no time. Remember that they want you to give them solutions and not reasons.

Give proper solutions, not unsolicited reactions

When a customer purchases and chooses your products or services, it only means that they trust you and your company more than your competitors. In addition, it also means that they have chosen your customer service experience and they are assured that you will give them a competent and high-quality service.

With this in mind, when they call you and asks for help and gives complaints about your product or services, never give them unsolicited reactions that will not solve the issue. Instead, explain to them thoroughly as to why they are going through that issue and then give solutions that will resolve it as soon as possible. By doing this, you are strengthening their trust in your brand, which in turn, makes them loyal to you as you are giving them the quality service that they paid for.

Take advantage of technology and use it wisely

It is with no doubt that technology is indeed everyone’s best friend in this time and age. In fact, more and more companies use technology to deliver their product and services to their customers. Sadly, some companies use this to make things easier from their end – not on the customer’s side.

With this being said, always use technology to your company’s advantage. For instance, make use of applications that most of your customers use such as:

  • Live video chat
  • Screen sharing
  • Branded links
  • Apps that provide support
  • Social Media

By using this, you are ensured that you are reaching out to your customers effectively, and at the same time, efficiently. As a result, you are not only delivering superb customer service, hence, you are also making your company the best among others.

Avoid giving scripted answers to your customers

One of the most common mistakes that customer service supports are doing is giving scripted answers or automated responses. Always remember that your customers want an active and a real participant in their problem-solving phase, not a robot or AI. As a matter of fact, customers don’t like and appreciate the mere fact that companies use this kind of technique, most especially when they are having difficulties and giving complaints about the product or service they purchased.

To avoid doing this, here are some tips that may help you when in this kind of situation:

  • Always be clear when you talk to your customer/s
  • Articulate properly
  • Use passive tones when talking with your customers
  • Stay friendly and enthusiastic with them

Moreover, try offering or doing something helpful to them. This will definitely make your customers’ experience more fun and enjoyable.

Key Takeaway

A customer support system is indeed one of the hardest and most challenging departments in a company. However, following these tips will ensure that you will be delivering high-quality support to your customers always.

Source of Featured Image: Envato.com

Author’s Bio:


Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.

Ways Web Designers Can Add Value to the Open Source Community

Edwin Deponte takes over our blog this month to discuss the open source community. Thanks Edwin!

Web designs in the Philippines and elsewhere are one of the crucial factors that can either make or break your website. With numerous designs to choose from, it is indeed one of the hardest decisions that any developer and designer must make. Good thing there are softwares like open source that can aid them to choose what kind of design that they can do.

Whether you are a web developer or a web designer, here are some of the things that you can add value to the open source community.

Create collaboration

It is indeed true that in an open source community, you will never feel the professional vibe. Instead, what the open source community provides is collaboration with one another. With this in mind, what it can greatly offer its new and old members is the opportunity to have that sense of individuality and creativity – which in turn, what makes them as one.

However, being involved in this community does not mean that they compete with one another. Hence, it brings them all together and binds them to create another design that will help both present and future community members as its main goal is to give solution – to them and to their clients.

Share unlimited resources

Given that the open source community helps one another to craft new creations and bring more solutions, these efforts will result to having unlimited resources from the community. This is because each member will develop and enhance each product, which in turn, will help to support existing users and customers. In short, if a solution is needed, the chances are high that someone will create and develop it.

Promote freedom

Another thing that makes the open source community a great place for web developers and web designers is that it is free for all to use. With this being said, there are a lot of developers and designers that use this software – which in turn, gives a lot of room for flexibility. If there are moments that you are not satisfied with your current developer’s work, there are other developers and designers that can do the work for you. However, just be careful to whom you will give your work to. Always make sure that you get the right one so that you will avoid hassles and delays in the long run.

Practice flexibility

Since the open source community is free for the public, this means that it does not have the limitations and constraints for web developers and web designers to customize it the way they like it. With this in mind, personalizing and configuring the design and the codes means that you can freely customize it to your liking has no limit. As a result, you can configure it as much as you want.

Reduce costs

The open source community is, of course, free of costs as it is open for all to use. The only thing that it will cost you is the effort and labor that you exert in it. With this being said, you can allocate your funds to something else – whether it may be a brand new computer, the latest software that you can use, or with an expert developer and designer that can do the job.

Key Takeaway

The open source software is indeed a great and effective tool that you can use in order for you to create the design that you want – from websites to web designs. For this reason, it is a must that you have this in your arsenal to ensure that you will have unlimited ideas and knowledge about websites and web designs that you can customize and modify.

Source of Featured Image: Pexels.com

 

Content Sources:

https://www.commonplaces.com/blog/benefits-of-building-a-website-with-open-source-software

 

https://artversion.com/blog/the-benefits-of-using-open-source-technologies-in-web-development/

 

https://www.designer-daily.com/the-benefits-of-open-source-software-for-web-design-61286

Author’s Bio:


Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.