In the era of the Internet, image culture, and ubiquitous information, most small, medium, and large enterprises decide to use various online communication channels. Internet marketing turns out to be more affordable than traditional forms of marketing and allows for better personalization, more accurate monitoring of the campaign progress, and tracking of real results. In this article Licreative technologies describes the 4 Digital marketing rules and guidelines for better results on the Internet
The Internet, including social media, is currently a very strong and popular space for marketing activities:
- Over 3 billion people around the world are active in social media.
- 95% of people aged 18-34 are willing to follow their favorite brands on social media.
- 72% of consumers want brands to offer discounts and other promotions on social media.
- On average, 46% of users take action after displaying a video ad on YouTube.
- 64% of online consumers confirm that video ads viewed on Facebook influenced their purchasing decisions.
There is a reason why internet marketing is described as one of the most dynamically developing branches of promotional and sales activities. The scope of its operation is so wide that in fact, everyone will find an appropriate area for them to focus their activities on.
What are the benefits of online marketing?
By 2021, spending on Internet marketing is projected to reach over $ 375 billion. This state of affairs is influenced by many benefits that are associated with the use of e-marketing activities. The most important benefits are:
- reaching potential customers 24/7,
- access to detailed data on recipients, which allows you to better personalize messages and adjust tactics to real expectations and needs,
- automation of certain marketing processes, which in turn saves not only time but also money,
- the ability to measure the conducted activities and their optimization to achieve better results,
- strengthening ties with recipients by interacting.
The only question is how does it look in practice?
Developing a comprehensive internet marketing strategy is a complex and time-consuming task. However, knowing and applying the most important digital marketing principles will not only make your work much easier but will also affect the effectiveness of your online activities.
Internet marketing in 4 steps
Below, I discuss the 4 most important principles of internet marketing that you should know. Thanks to the knowledge of these rules, your e-marketing activities will be even more effective and reach a specific audience.
Step 1. – Define your e-marketing campaign strategy and goals
No digital marketing campaign will succeed without defining clear goals and strategies describing what you want to achieve and by what methods.
To this end, it is worth following several case studies, market reports, and looking at the activities of competitors. The last of these points can be done in several ways. The use of competition analysis tools is one of them.
In defining your brand strategy, you need to consider three aspects:
- Your audience
- the goals you want to achieve
- and the results you want to get along with the way you measure them.
Step 2. – Create a communicative brand
Today, consumers expect a personalized and unique experience resulting from contact with brands. In practice, this means that:
it is worth knowing what the identity and personality of your brand is, the focus should be on the skillful implementation of this communication in selected channels.
This will apply to your website, selected social media, marketing communication delivered via mailings, and operation on any other platforms that will be relevant to your business and which you will define in advance in your internet marketing strategy.
Aesthetic graphic presentation of the brand
Another important aspect that builds brand communication is its visual coherence and user-friendliness (UX / UI / responsiveness).
In practice, it comes down to using the same fonts, colors, graphic themes, layouts, slogans, images, making sure that the website is responsive and looks aesthetically on any electronic medium.
Your brand should be easily identifiable and aesthetically presented in each of the used communication channels, starting from the website and ending with social media channels.
Step 3. – Measure results for better conversion
If the campaigns you create are unique, interesting, valuable and of high quality, it will contribute to building a positive image of your brand and increasing trust in the brand.
Do you want to find out if your online marketing campaigns are effective? You should simply follow their results in the world.
In the “Analysis” tab you will find information on:
- social media coverage – the estimated number of people who have had contact with statements about the brand,
- interaction on social media – total number of likes, comments, and shares,
- the number of positive and negative statements,
- participation of women and men in the discussion about the brand.
- All of them can help measure the effects of your campaign.
You can create such reports based on a selected period. You must keep your vigilance and follow up on campaign results.
Constant monitoring of results will allow you to see actions that do not convert, so do not waste time on them, and on the contrary – it will help to isolate those aspects that work best for your business.
Step 4. – Establish relationships with Internet users
Internet marketing, unlike traditional promotional forms, allows you to tighten ties with recipients much more efficiently and on a larger scale. And most importantly – this applies to both existing customers and potential ones!
So let’s use its potential and cultivate relationships with your customers interested in your product or services. Deepen contacts by engaging in communication with the client:
- react to comments and suggestions,
- track customer needs,
- be active and even proactive.
Online marketing customer service is a long-term and well-documented investment. Nothing is lost on the network, information is spread very quickly, so caring for the quality of customer relationships can affect the company’s reputation
This is helpful not only because of the time saved that would have to be spent when manually searching for mentions of the brand. Many users do not use the brand profile marking in their entries, and internet monitoring also allows them to reach these threads. Thanks to this, you will not miss any ongoing conversation about yourself and you will be able to join it directly.
A useful function that will allow you to efficiently manage customer service on the Internet is sentiment analysis. The tool will automatically evaluate the nature of the statement due to positive, negative, or neutral overtones.
When determining online marketing activities, it is worth starting with planning. With a well-thought-out online communication strategy, defined goals, methods of achieving, monitoring, and measuring them, you will achieve the most valuable results.
By using e-marketing techniques, you can increase brand awareness, customer engagement, and loyalty, build interest among potential customers and ultimately – increase conversion and financial results. What you want to achieve and in what volumes depends only on you.