When building a brand, it must be meaningful and communicate a message. Effective design achieves this using fundamental elements and the challenge is to use them correctly. That’s how you ensure your brand logo stands out from the rest, so you stay competitive. To help you attract your audience and challenge your competitors, we compiled 10 amazing tricks to help you get the most out of your brand logo.
Choose a Connecting Color
A study of the top 100 brands worldwide revealed that 33% use blue for their brand logos. Furthermore, only 95% of those brands use one or two colors, as this exudes confidence and looks professional. Color is an important consideration because it reflects your brand message and helps develop powerful brand recognition.
You may not be aware that each color communicates certain messages or sparks particular emotions. Here are a few psychology of colors to give you perspective:
- Blue: Blue is a color that’s cool, calm and collected. Healthcare and medical brands pick blue to communicate healing, tranquility and trust while finance corporates use it to reflect confidence, loyalty, trust and professionalism.
- Black: Traditionally viewed to represent professionalism and seriousness, black is elegant, luxurious and strong. It commands authority and respect.
- Brown: Brown is grounded, natural and soft. It quietly symbolizes reliability, security, and supportiveness like nature.
- Gray: As neutral as colors come, gray is practical, timeless and unbiased. Gray communicates a brand that’s classic, efficient and practical, and is often used as a secondary logo color.
- Green: As the representation of growth, health, wealth and freshness, green relaxes the mind. It creates a sense of harmony and balance.
- Orange: Energetic and playful, orange symbolizes change, happiness, vitality and warmth.
- Red: Universally, red is the symbol for passion but it also reflects anger, energy, comfort and excitement.
- White: The ultimate symbol of purity, white is neutral yet also represents exclusivity, luxury and sophistication. It’s an excellent secondary contrast color.
- Yellow: Yellow is cheerful, friendly, comforting, youthful and warm. It indicates affordability, energy, happiness, playfulness and positivity.
You simply need to decide what you wish to convey to your customer base.
Find a Font
Next, be sensitive about the font you use because it can make or break your logo design. Firstly, it must match your color and remember customers take you seriously if your typography reflects your brand’s image.
Consider serif, sans serif, script, monospaced and display typography. Most print media brands use serif fonts, as they portray integrity, tradition and reliability, and guide the reader’s eye. Sans serif fonts appear clean and minimalist, such as the ones used in medical and corporate fields. Script and display typefaces are commonly used for headlines.
Your brand logo should be legible, recognizable, clean and neat. From bold, italicized, underlined or capitalized, consider what font showcases your brand message best.
Individualize Your Imagery
Connecting an image with your brand logo helps create instant recognition. Avoid an image that’s bland or lifeless. Opt instead for imagery that uses minimal colors or contrasts but effectively communicates the heart of your brand’s message.
Wisely Pick Your Words
Including words in your brand logo visually communicates your message and targets your market. Whether you’re brainstorming your business name and slogan, keep it concise, commanding and memorable.
Customers should easily read, pronounce, remember and search for your name online. Ensure your words are catchy, engaging and summarize your brand’s mission statement. Alliteration helps, because it’s repetitive and more easily remembered!
Add Some Animation
With 3D animation, brand logo design has escalated to new levels of creativity. From grids or twisted layered lines to various changing colors or other design elements, showcase your brand in this attractive and trendy manner. Using this to your advantage can immediately grab customers’ attention online.
Avoid overcomplicating your brand design. Minimalism is key, so communicating your brand’s message in limited words is powerful. To keep things simple, use only one or two colors to prevent confusing, overwhelming and clashing designs that aren’t visually pleasing.
Make it Memorable
First impressions count, and your brand logo must grab attention! You don’t have long to convince your target audience why they should pick you, so think about what will make customers remember your brand. You can use your color, design, imagery and name to appeal to your customers’ senses so they’ll favor your brand.
Vary in Versatility
Your brand logo must be versatile for online, print and on air usage. From business cards and brochures to email signatures and your social media or website pages, logo flexibility ensures it can be used across all media platforms.
Always Remain Appropriate
Technology and the world may change continuously but your logo needs to remain appropriate to your brand. For example, it should accurately reflect and uphold your core values and speak to your desired audience. Also, it must stay relevant to your target market’s needs.
You may need inspiration to get it right from the start and research is essential to stay relevant to your industry. For example, looking at a restaurant logo design guide before you settle on a logo can help you distinguish yourself from other eateries, restaurants and food outlets.
Try to be Timeless
To establish brand loyalty, stay consistent and steadfast so your customers keep picking you over other trendier brands. This happens when your target market trusts you. When they see a brand logo for a long time they’ll become familiar with it and have faith in your name and services.
By trying out some of these tricks, you’re well on your way to getting the most out of your brand logo. Your clients will grow to recognize and depend on your brand, plus you’ll build up a solid reputation for years to come. Picking out your logo is an important decision, but using these tips, it can actually be fun.
My name is Alina McCarran, and I work as a freelance content writer and social media marketer. When not working on my projects, I like to read, draw and listen to rock music. My favorite band is Queen.